10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

Reduce Cart Abandonment with 6 Tactics from Top Merchants

cart abandonment

  Reducing cart abandonment has become a top priority for retailers looking to optimize their traffic–and for good reason. On average, 73% of users abandon their active carts… …leaving items unpurchased and conversion opportunities missed. Watching a huge volume of customers abandon just moments before checkout is maddening for merchants. The frustrations of losing conversions has spurred on extensive research … Read More

3 Reasons On-Entry Email Collection is a Terrible Idea

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Site Abandonment Myths Debunked

website-abandonment

Website abandonment can be baffling. There are hundreds of factors that contribute to the different types of abandonment, making it difficult to pin down an exact cause. As with most open-ended mysteries, a few myths have starting cropping up about site abandonment. Today, we’d like to do our part in squashing some of these tall tales.     Myth – … Read More

The Staples of a Cart that Converts

cart abandonment

Shopping Cart Abandonment Analysis: Staples.com, Part 2   In our last website abandonment analysis, we outlined the beginning of our journey through Staples.com. We set out to restock our office’s supply of paper and, along the way, we took a look at what Staples is doing to reduce website abandonment from their online store. In this entry, we’re going to … Read More

How to Sell Paper in a Digital World

Website Abandonment Analysis: Staples.com, Part 1   Once in a while, even the most digital companies need to restock their paper supplies. As the reams began to run low, UpSellit decided to make the most of the opportunity and draft up a brief website abandonment analysis of Staples.com. This blog follows the purchase journey businesses across the U.S. take every … Read More

Reduce Cart Abandonment from Behind the Scenes

cart abandonment

When it comes to reducing cart abandonment, your site’s design has a lot to do with keeping consumers engaged and interested in completing their purchase. From CTA (call-to-action) placement to the amount of pages involved in checkout, there are a number of choices you need to make to make sure visitors are getting the best possible user experience. However, some … Read More