Do you have the 7 essentials of Social Proof?

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

How to keep competitors from stealing your sales.

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

Reduce Cart Abandonment with Simple Visual Tweaks

  Reducing cart abandonment is a tricky process in which seemingly simple tweaks result in significant performance changes. This means that, with some careful testing, implementing a seemingly small change to your established cart can have a big, positive impact on efficacy. Today, we’re going to talk about a few visual changes you can test on your own site to … Read More

The 2015 Reduce Cart Abandonment Checklist

cart abandonment

Reducing cart abandonment is a big task. There are limitless options for testing and changing how customers move through your conversion funnel. No matter how limitless your options are, there are a few essential methods for reducing cart abandonment that you simply cannot ignore. To help you narrow your focus and hit the most important parts of combating cart abandonment, … Read More

3 Shipping Tactics that Reduce Cart Abandonment

Reducing cart abandonment isn’t always a matter of optimizing your shopping cart design. A significant percentage of cart abandonment is simply due to last minute increases in cost; the most common offender being shipping costs. $9.40 — What does this price tag look like to you? Your average lunch? A few gallons of gas?     According to a 2014 … Read More

5 Clever Features that Reduce Cart Abandonment

Reducing cart abandonment isn’t always as straightforward as improving load times or tactfully placing security symbols. The shopping cart is a complicated middle ground between user experience and merchant utility. Any tactic employed to reduce cart abandonment needs to add to the shopping experience while giving worthwhile value to the vendor–a tricky balance to maintain. Fortunately, ecommerce is a quickly … Read More

Reduce Cart Abandonment with Chat Support

chat support

  Reducing cart abandonment feels like a balancing act as you try to analyze and control every shopper-facing variable. From the color of your calls-to-action to the load-time of each page, each little thing has a big impact on conversion rates. While you can spend weeks testing different aesthetics to make a big impact on your site’s conversion rate, it’s … Read More