Do you have the 7 essentials of Social Proof?

Joel ThomasUncategorizedLeave a Comment

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

How to keep competitors from stealing your sales.

Joel ThomasUncategorizedLeave a Comment

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

10% off: A Retrospective.

Joel ThomasUncategorizedLeave a Comment

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Drake, and the psychology of Free Shipping.

Joel ThomasUncategorizedLeave a Comment

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Email Marketing Ideas That Reduce Product Abandonment

Joe RosenthalEmail Marketing Ideas, product abandonmentLeave a Comment

email marketing incentive ideas

  Product abandonment is one of the trickiest types of abandonment to diagnose and address. It’s difficult to determine a visitor’s purchase intent when they browse a product or two, but leave your website with an empty shopping cart.     Opportunities to Reduce Product Abandonment Just because product abandonment is difficult to measure doesn’t mean that you should give … Read More

How Top eTailers are Reducing Product Abandonment

Bryan Gudmundsonproduct abandonmentLeave a Comment

  Product abandonment is a critically unaddressed problem in the world of ecommerce. On average, approximately 84% of users abandon after reaching product pages, immediately and severely cutting down your pool of eligible customers. In our last post, we began working our way through ecommerce websites with the top 5 checkout pages as ranked by the Baymard Institute. Last week, … Read More

How to Sell Paper in a Digital World

Bryan Gudmundsonproduct abandonment, website abandonment, Website Abandonment Tips, Website Bounce RateLeave a Comment

Website Abandonment Analysis: Staples.com, Part 1   Once in a while, even the most digital companies need to restock their paper supplies. As the reams began to run low, UpSellit decided to make the most of the opportunity and draft up a brief website abandonment analysis of Staples.com. This blog follows the purchase journey businesses across the U.S. take every … Read More

Reducing Website Abandonment with Effective Product Pages

Bryan Gudmundsonproduct abandonment, Website Abandonment TipsLeave a Comment

With each passing month comes a new set of trends in e-commerce. In order to keep up with the fast paced nature of the evolving web, companies scramble to add features and new aesthetics to their website in order to outshine competitors.  Caught up in the storm of competition, however, people seem to forget that simplicity is often the best … Read More

Reduce Product Abandonment with Best Practices

UpSellitproduct abandonment, website abandonmentLeave a Comment

Product abandonment is when a website visitor abandons a website from the product page. The product abandonment rate is calculated by comparing the total unique visitors to arrive on a specific product page, and the total unique visitors who then go on to complete a conversion. This valuable metric is often overlooked by marketers, yet it provides valuable insight into … Read More