10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Drake, and the psychology of Free Shipping.

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

Email Marketing Ideas That Reduce Product Abandonment

email marketing incentive ideas

  Product abandonment is one of the trickiest types of abandonment to diagnose and address. It’s difficult to determine a visitor’s purchase intent when they browse a product or two, but leave your website with an empty shopping cart.     Opportunities to Reduce Product Abandonment Just because product abandonment is difficult to measure doesn’t mean that you should give … Read More

How Top eTailers are Reducing Product Abandonment

  Product abandonment is a critically unaddressed problem in the world of ecommerce. On average, approximately 84% of users abandon after reaching product pages, immediately and severely cutting down your pool of eligible customers. In our last post, we began working our way through ecommerce websites with the top 5 checkout pages as ranked by the Baymard Institute. Last week, … Read More

How to Sell Paper in a Digital World

Website Abandonment Analysis: Staples.com, Part 1   Once in a while, even the most digital companies need to restock their paper supplies. As the reams began to run low, UpSellit decided to make the most of the opportunity and draft up a brief website abandonment analysis of Staples.com. This blog follows the purchase journey businesses across the U.S. take every … Read More

Reducing Website Abandonment with Effective Product Pages

With each passing month comes a new set of trends in e-commerce. In order to keep up with the fast paced nature of the evolving web, companies scramble to add features and new aesthetics to their website in order to outshine competitors.  Caught up in the storm of competition, however, people seem to forget that simplicity is often the best … Read More

Reduce Product Abandonment with Best Practices

Product abandonment is when a website visitor abandons a website from the product page. The product abandonment rate is calculated by comparing the total unique visitors to arrive on a specific product page, and the total unique visitors who then go on to complete a conversion. This valuable metric is often overlooked by marketers, yet it provides valuable insight into … Read More

Reducing Product Abandonment with Photos

We’ve covered the most common causes of website abandonment and discussed some different techniques that would help keep visitors on your site and clicking through top-level pages and into the product pages. Continuing down the conversion funnel, we’re going to discuss some of the most common reasons for product abandonment. As discussed here, the product abandonment rate indicates how many … Read More

Defining Website Abandonment, Part 4: The Conclusion

Before continuing to the last metric in the website abandonment data set, let’s take a very quick review of the terms we’ve defined. We started at the top of the conversion funnel and have been following the conversion process down to identify the value, importance and mathematical equation behind each type of website abandonment. We’ve defined your website abandonment rate … Read More