How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

Defining Website Abandonment, Part 3

Last week we began defining the types of website abandonment beginning at the top of the online sales funnel. We established that the commonly used term, website abandonment, will be defined as the unique site visitors who arrive at a given website and abandon before converting. It was also distinguished product abandonment as the term used to describe unique site … Read More