Do you have the 7 essentials of Social Proof?

Joel ThomasUncategorizedLeave a Comment

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

Drake, and the psychology of Free Shipping.

Joel ThomasUncategorizedLeave a Comment

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Mobile Conversion Optimization: Creating a Smooth Mobile Checkout Experience

Ari Gillamconversion optimizationLeave a Comment

Over the past several years, mobile commerce has truly exploded. Some stats for thought: in 2013, U.S. mobile retail sales totaled $41.71 billion. By the end of 2016, it’s estimated to be $130.92 billion. By the end of 2019, it will be nearly $250 billion.   In order to capture some of this business for yourself, your mobile checkout experience must … Read More

Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

Ari Gillamconversion optimization, UncategorizedLeave a Comment

More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant revenue opportunities.   In today’s post, we’ll peak into the playbook of … Read More

Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page

Ari Gillamconversion optimization, UncategorizedLeave a Comment

mobile optimization

  Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you implement changes to improve your shopper’s mobile experience.   One of the … Read More

Mobile Conversion Optimization,
Part 2: How to Reduce Your Bounce Rate

Ari Gillamconversion optimization, increase conversionsLeave a Comment

  Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your mobile optimization journey: reducing your site’s bounce rate.   Quick definition before … Read More

Mobile Conversion Optimization,
Part 1: Mobile Momentum

Ari Gillamconversion optimization, increase conversionsLeave a Comment

Mobile Momentum

  Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, and purchase more goods and services from mobile devices than from desktops. … Read More

Dialing in on Mobile Site Abandonment

UpSellitemail remarketing, Reduce Cart Abandonment, Website Abandonment TipsLeave a Comment

Over the past few years, smartphones have become fully integrated into the average person’s daily life. While keeping us connected to friends and giving us instant access to nagging trivia questions, mobile devices keep us close to a thriving online marketplace – putting your company’s online storefront constantly within arm’s reach. Let’s take a look at the trends in the … Read More