Do you have the 7 essentials of Social Proof?

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

What Are Effectual CTA’s Made of?

  So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post!   We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate!   First things first: a call-to-action … Read More