Drake, and the psychology of Free Shipping.

Joel ThomasUncategorizedLeave a Comment

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Reduce Cart Abandonment with Effective Shipping Policies

Bryan Gudmundsoncart abandonment, Reduce Cart AbandonmentLeave a Comment

Reduce Cart Abandonment with Effective Shipping Policies

Through studies and surveys, ecommerce analysts have filled articles and eBooks to the brim with various factors that contribute to a high rate of shopping cart abandonment.  Collectively, these factors leave approximately seven of ten shopping carts in limbo, abandoned by consumers with items inside waiting to be purchased. Of the myriad of reasons for abandonment, shipping costs are undeniably the … Read More