10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Drake, and the psychology of Free Shipping.

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

Why Your E-Commerce Site Needs Live Chat

A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns.   For e-commerce sites — which are typically known for being streamlined, it might not be feasible to … Read More

3 Staples Every Successful Subscription Service Shares

Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. For a recurring monthly (or even weekly) fee, you’ll have a new package on your doorstep every month (or week).   Acquisition and retention in one fell swoop isn’t a … Read More

5 Elements of a High Converting Landing Page

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals.   Whether a click through landing page or lead generation landing page, the goal of a … Read More

An Effectual CTA, Part 2: Taking Notes From Pros

A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge?   Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable call-to-action. In today’s post, we … Read More

Defining Website Abandonment, Part 3

Last week we began defining the types of website abandonment beginning at the top of the online sales funnel. We established that the commonly used term, website abandonment, will be defined as the unique site visitors who arrive at a given website and abandon before converting. It was also distinguished product abandonment as the term used to describe unique site … Read More