Do you have the 7 essentials of Social Proof?

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

How to keep competitors from stealing your sales.

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Drake, and the psychology of Free Shipping.

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Why Your E-Commerce Site Needs Live Chat

A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns.   For e-commerce sites — which are typically known for being streamlined, it might not be feasible to … Read More

3 Questions to Optimize Your A/B Tests

Knowledge is power, especially in modern marketing. The more you know about your customers, the easier it is to bring them in, which is why quality A/B testing is essential. To make the most of your A/B tests, make sure you can answer ‘yes’ to these 3 questions:   Checkpoint 1: Do You Have A Hypothesis? Never begin a test … Read More

The Art of Incentives

While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can.     Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet … Read More

5 Elements of a High Converting Landing Page

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals.   Whether a click through landing page or lead generation landing page, the goal of a … Read More

An Effectual CTA, Part 2: Taking Notes From Pros

A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge?   Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable call-to-action. In today’s post, we … Read More