How to keep competitors from stealing your sales.

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

Drake, and the psychology of Free Shipping.

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

3 Golden Rules of Checkout Abandonment – And When to Break Them

Checkout abandonment is the scourge of ecommerce. Yes, that may come across a bit dramatic, but when 54% of shoppers terminate their session just moments before finalizing their purchase, it’s easy to understand online merchants’ passionate distaste for it. Thankfully, as the ecommerce industry continues to grow, people are becoming more wary of site abandonment and, specifically, how to combat … Read More

Checkout Abandonment Is Not Shopping Cart Abandonment

Checkout Abandonment Reasons

  Checkout abandonment and shopping cart abandonment are not the same thing. In an industry that’s built on research and testing, there’s no place for imprecise terminology. At UpSellit, we believe it’s important to clearly identify and label the problems we aim to fix so we’re dedicating this week’s article to the importance of the difference between checkout abandonment and … Read More

Checkout Process Analysis: The Accordion Checkout

accordion checkout process

The checkout process typically falls into three categories: single page, multi-page, and accordion. Last week, we analyzed three popular apparel sites’ multi-page checkout processes and outlined their strengths and weaknesses. In today’s post we’re analyzing the newly popular accordion checkout process.   The Accordion Checkout Process The accordion checkout, as the name suggests, resembles an accordion in its expanding design. … Read More

Checkout Abandonment Analysis: The Multi-Page Checkout

Checkout abandonment is a problem that keeps ecommerce vendors biting their nails while analysts crunch numbers. Everyone’s trying to figure out why 56.3% of shoppers terminate their session moments before converting. As the result of thousands of trials and errors, three primary types of checkout flows have surfaced as popular favorites. These are, The Multi-Page Checkout The Accordion Checkout The … Read More

Fighting Checkout Abandonment by Eliminating Distractions

Checkout abandonment is a frustrating metric to calculate because it’s the loss of a conversion at the very last minute. Although checkout abandonment occurs at the lowest rate of all types of abandonment (56.3%), it can be argued that it’s the most costly for vendors. It’s a matter of fact that consumers who reach checkout have a greater intent to … Read More

Holiday Analysis: Checkout Lines Abandoned for Online Purchases

checkout abandonment

  Checkouts abandoned, carts converted, and sales records shattered. The Black Friday through Cyber Monday consumer marathon has come to a close and merchants can finally take a (short) breather to gather their wits. Although some early reports say that brick-and-mortar visits decreased compared to last year, ecommerce had a fantastic weekend and UpSellit broke its personal record for total … Read More