How to keep competitors from stealing your sales.

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Drake, and the psychology of Free Shipping.

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

Quick & Easy Ways to Reduce Cart Abandonment This Cyber Monday

reduce cart abandonment

Shopping cart abandonment costs online merchants millions of dollars every day. However, one (slightly extended) weekend accounts for both the most online sales and the most abandoned carts. From November 28th through December 2nd of last year, also known as Thanksgiving through Cyber Monday, $5.293 billion of merchandise was taken through online shopping carts and purchased, shattering 2012’s record by … Read More

Reduce Cart Abandonment with 6 Tactics from Top Merchants

cart abandonment

  Reducing cart abandonment has become a top priority for retailers looking to optimize their traffic–and for good reason. On average, 73% of users abandon their active carts… …leaving items unpurchased and conversion opportunities missed. Watching a huge volume of customers abandon just moments before checkout is maddening for merchants. The frustrations of losing conversions has spurred on extensive research … Read More

The Subtle Art of “Add to Cart”

  Consider Cart Abandonment Every online shopping cart is designed to keep the shopper on the path to conversion. Out of a wide variety of approaches, four distinct cart methods have emerged. While some methods are designed to push the shopper towards checkout, others are designed to increase average order values. In this article we’re going to explore the different … Read More

Converting the Bottom of the Funnel with Google Dynamic Remarketing

  This is a guest post by Jon Gregoire, Marketing Specialist at CPC Strategy. To hear more from CPC Strategy, be sure to tune into our joint webinar, Acting on Abandonment, on March 13th.   Half the battle of driving sales online is getting shoppers to visit your site. But the harsh reality is that the vast majority of visitors … Read More

Email ReMarketing: Referencing the Abandoned Cart

In recent years, e-commerce technology has exploded. New merchant technologies crop up daily and and year-old techniques become obsolete just as quickly. Despite this, email as a marketing medium has seen steady, growing success over the past decade as a cart abandonment solution. So, what makes the ‘ancient’ tool known as email remarketing so powerful? What gives email remarketing staying … Read More

Reduce Cart Abandonment: Studying the Success of Easton Sports

easton reduces cart abandonment

Today, UpSellit released a case study that covers the work we did with Easton Sports. The study details our methodology, technology, and results in fairly exhaustive terms. While all of the information within the study is useful, there were a few areas we simply didn’t have room to cover that give a good bit of insight into how we operate. … Read More