10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

How Top eTailers are Reducing Their Bounce Rate

  Bounce rates can be the most depressing metric for online marketers. Before your site visitor was ever given the opportunity to consider a conversion, they’ve abandoned your website. Monitoring and optimizing your site bounce rate is a crucial component to any successful website. If you’re even half as passionate about site abandonment as we are, then you’ve likely come … Read More

Website Bounce Rates: Part 2

bounce rate

In our last article, we jumped straight into defining the bounce rate and discussed a few of the more contested subjects surrounding this form of website abandonment.   This week, we’re going to get into specifics and look at a few of the more common problems that drive up website bounce rates unnecessarily, and you’ll learn what you can do … Read More