How to keep competitors from stealing your sales.

Joel ThomasUncategorizedLeave a Comment

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

10% off: A Retrospective.

Joel ThomasUncategorizedLeave a Comment

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

How Top eTailers are Reducing Their Bounce Rate

Bryan GudmundsonBounce RateLeave a Comment

  Bounce rates can be the most depressing metric for online marketers. Before your site visitor was ever given the opportunity to consider a conversion, they’ve abandoned your website. Monitoring and optimizing your site bounce rate is a crucial component to any successful website. If you’re even half as passionate about site abandonment as we are, then you’ve likely come … Read More

Website Bounce Rates: Part 2

Joe Rosenthalwebsite abandonment, Website Bounce RateLeave a Comment

bounce rate

In our last article, we jumped straight into defining the bounce rate and discussed a few of the more contested subjects surrounding this form of website abandonment.   This week, we’re going to get into specifics and look at a few of the more common problems that drive up website bounce rates unnecessarily, and you’ll learn what you can do … Read More