How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

Trust, Abandonment Solutions, and Social Proofing

trust-abandonment-solution

There isn’t a single, one-size-fits-all solution to site abandonment. It’s a multi-faceted issue that’s influenced by a wide range of factors. While there may not be a singular cure to abandonment, there are certainly ways to treat it. Today we’re going to talk about how abandonment solutions and social networks can work together to create a powerful customer recovery strategy. … Read More

Path of the Properly Remarketed Cart

As we enter the final month of the year, now is a great time to step back and take a look at what you’ve accomplished over the past twelve months. More than any other time of the year, December is when it’s most important to evaluate what your company did right this year and, more importantly, what you can do … Read More