Six Ways to Increase Revenue This Black Friday Through Search

NOVEMBER 10, 2016
Written by Nextopia

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Black Friday has quickly become the largest retail shopping day of the year in the U.S., with in-store purchases reaching $1.8 billion in 2015. But more importantly, online Black Friday sales reached an all-time high amounting $2.74 billion – an increase of 14.3% from 2014.
 
Due to the success of Black Friday, retailers need to ensure that they are doing everything they can to improve their site search shopping experience, which will not only increase revenue but also encourage shoppers to return and shop with them again in the future.
 
The countdown to the biggest grossing shopping holiday is officially on and it’s essential that all online retailers take the necessary steps to ensure they are prepared for the upcoming shopping extravaganza.
 
This Black Friday, enhance your online shopping experience and increase revenue by implementing these six proven site search enhancement tools.
 

Product Recommendations

To maximize sales and revenue, offer site shoppers the opportunity to increase their orders while still getting good deals. Give customers the shopping experience they crave by including product recommendations. Product recommendations give retailers the opportunity to up-sell higher margin products, increase consumer product discovery, promote popular items, enhance the customer’s purchase experience, and above all, increase sales.
 

Customer Reviews

Customer reviews are proven sales drivers and something that a majority of shoppers want to read before deciding to make a purchase. In fact, 90% of shoppers read customer product reviews prior to purchasing an item and 63% of shoppers are more likely to make a purchase from a site that has reviews.
 

Optimize Search and Product Pages for Mobile

If your eCommerce store isn’t yet optimized for mobile, now is the time to take advantage of this huge window of opportunity and increase your sales. In 2015, 36.16% of online sales were generated via mobile devices and this figure is only expected to grow in 2016. Consumers are now turning to their smartphones to research deals, products and reviews, and choosing to shop from the comfort of their homes rather than in an overwhelmingly busy store. Make sure your product pages are optimized for smaller screens, your search box is easy to locate and use, and that site text and product images display correctly on mobile devices.
 

Product Finder

If you want your customers to have a seamless shopping experience, you need to ensure that your customers can always find exactly what they are looking for. A great way to ensure this is by using Nextopia’s Product Finder, as it’s a great site search enhancement tool that will guide shoppers directly to the products they are looking for. Product finders prevent shoppers from getting overwhelmed from complex product catalogs, reduce bounce rates as shoppers will no longer struggle to find relevant products, and in turn, increase revenue.
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Themed Landing Pages

When shoppers make it toy your site, greet them with a festive landing page or site banners that highlight your store’s exclusive, limited-time deals and popular items – further enticing them to make a purchase. Make sure that your most important products, deals, and information are front and center, your calls to action are powerful, and your path to conversion is clear. If shoppers aren’t able to identify your Black Friday promotions, chances are they’ll quickly leave your site and head to a competitor’s site. This is one of the biggest eCommerce shopping events of the year, make sure your site reflects that.
 

Email Remarketing

Holiday shoppers tend to be indecisive, as they want to make sure that are getting the best deals available – which might lead to them abandoning your site. Retailers can convert lost customers by implementing an email remarketing solution like our partner UpSellit offers. Email remarketing gives retailers the tools they need to convert lost customers who abandon their carts with a series of perfectly timed emails that are personalized to convert each individual shopper and recover the sale.
 
Holidays might come and go, but retailers need to ensure they have the site search enhancement tools in place that will have customers coming back to shop year after year. This is why it’s vital for retailers to invest in smart search tools now so they can bring in record sales this Black Friday.

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