Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

checkout optimization

  Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process.   With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your business losing out on money. … Read More

Conversion Optimization: Shopping Carts

cart conversion optimization

  Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure.   While many online sites have sizable traffic, there is a significant disconnect between traffic volume and conversion rates. With 67.89 percent of … Read More

Conversion Optimization: Merchandising Your Product Pages

conversion optimization product pages

  Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes more traffic towards the checkout page and ultimately, to conversion.   We … Read More

Conversion Optimization: Build a Better Home Page

  Conversion optimization is a strategic process aimed to increase the percentage of site visitors who complete the desired action. From product pages to the checkout page, there are many conversion optimization opportunities waiting and ready to be seized and improved. First impressions hold tremendous weight, even with the most qualified potential customers, so let’s begin our conversion rate optimization … Read More

Conversion Optimization: Split Test Best Practices

conversion optimization

  Conversion optimization is the process of increasing the percentage of site visitors who complete a specific action. Whether you’re generating leads or driving revenue, there is always room for improvement. Optimizing your conversion rate requires a disciplined testing strategy that identifies what’s working and what isn’t. In this article, we’re going to lay out a foundation for planning and … Read More

5 Real-Time Marketing Solutions that Increase Conversions

  Real-time marketing solutions deliver personalized conversion experiences. They react to visitor behavior and align with customer expectations in order to deliver the right message at the right time. So, how do you create an effective real-time marketing solution for your online business? It’s not easy, but we think ecommerce marketers can learn a lot from TV sitcoms.   There … Read More

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

email marketing click through

  Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out of popularity. Conversions boil down to lifetime brand loyalty, which is measured … Read More

The Best Time To Send An Email

email send times

      The best time to send an email depends on your recipient. Do generalization about the time of day, or the day of the week affect how many recipients open emails? Absolutely. There are quite a few reports claiming that emails sent Monday-Friday have higher open rates. However, this largely applies to business-related content, whereas consumer content does … Read More

5 Sender Name Ideas to Increase Email Open Rates


  Email open rates are the most influential metric in email marketing. If you’re able to increase the percentage of consumers who view your email (without misleading them), your current conversion rate will automatically produce more conversions. Aside from email delivery, the sender name and subject line have the biggest impact on email open rates.   Most email clients organize … Read More

5 Steps to the Perfect Email Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line, and check out our article … Read More