Six Ways to Increase Revenue This Black Friday Through Search

Black Friday has quickly become the largest retail shopping day of the year in the U.S., with in-store purchases reaching $1.8 billion in 2015. But more importantly, online Black Friday sales reached an all-time high amounting $2.74 billion – an increase of 14.3% from 2014.   Due to the success of Black Friday, retailers need to ensure that they are … Read More

How To Use Social Proof On Landing Pages

What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you “don’t believe the hype” or you are eagerly jumping on the bandwagon – your bias, whether negative or positive, is derived from social proof.   For example, if you look into a restaurant and see that it’s empty, you probably … Read More

3 Staples Every Successful Subscription Service Shares

Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. For a recurring monthly (or even weekly) fee, you’ll have a new package on your doorstep every month (or week).   Acquisition and retention in one fell swoop isn’t a … Read More

The Art of Incentives

While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can.     Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet … Read More

5 Elements of a High Converting Landing Page

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals.   Whether a click through landing page or lead generation landing page, the goal of a … Read More

An Effectual CTA, Part 2: Taking Notes From Pros

A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge?   Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable call-to-action. In today’s post, we … Read More

What Are Effectual CTA’s Made of?

  So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post!   We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate!   First things first: a call-to-action … Read More

Mobile Conversion Optimization: Creating a Smooth Mobile Checkout Experience

Over the past several years, mobile commerce has truly exploded. Some stats for thought: in 2013, U.S. mobile retail sales totaled $41.71 billion. By the end of 2016, it’s estimated to be $130.92 billion. By the end of 2019, it will be nearly $250 billion.   In order to capture some of this business for yourself, your mobile checkout experience must … Read More

Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant revenue opportunities.   In today’s post, we’ll peak into the playbook of … Read More

Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page

mobile optimization

  Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you implement changes to improve your shopper’s mobile experience.   One of the … Read More