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An Effectual CTA, Part 2: Taking Notes From Pros

A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge?   Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable call-to-action. In today’s post, we …

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What Are Effectual CTA’s Made of?

  So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post!   We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate!   First things first: a call-to-action …

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Mobile Conversion Optimization: Creating a Smooth Mobile Checkout Experience

Over the past several years, mobile commerce has truly exploded. Some stats for thought: in 2013, U.S. mobile retail sales totaled $41.71 billion. By the end of 2016, it’s estimated to be $130.92 billion. By the end of 2019, it will be nearly $250 billion.   In order to capture some of this business for yourself, your mobile checkout experience must …

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Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant revenue opportunities.   In today’s post, we’ll peak into the playbook of …

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Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page

  Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you implement changes to improve your shopper’s mobile experience.   One of the …

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Mobile Conversion Optimization,
Part 2: How to Reduce Your Bounce Rate

  Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your mobile optimization journey: reducing your site’s bounce rate.   Quick definition before …

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Mobile Conversion Optimization,
Part 1: Mobile Momentum

  Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, and purchase more goods and services from mobile devices than from desktops. …

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Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

  Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process.   With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your business losing out on money. …

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Conversion Optimization: Shopping Carts

  Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure.   While many online sites have sizable traffic, there is a significant disconnect between traffic volume and conversion rates. With 67.89 percent of …

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Conversion Optimization: Merchandising Your Product Pages

  Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes more traffic towards the checkout page and ultimately, to conversion.   We …