Cart Abandonment: Dissecting a Misnomer

Bryan Gudmundsoncart abandonment, checkout abandonment, website abandonmentLeave a Comment

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More

Email ReMarketing: Time Sensitive Delivery

Joe Rosenthalcart abandonment, email remarketingLeave a Comment

In our previous posts, we’ve talked about the important details that go into crafting a successful email remarketing campaign.  From subject line to content design, the little details that make up an attractive, deliverable message go a long way in generating interest in what you have to offer.  The very important detail that we’re going to discuss today is timing. … Read More

Reducing Website Abandonment with Effective Product Pages

Bryan Gudmundsonproduct abandonment, Website Abandonment TipsLeave a Comment

With each passing month comes a new set of trends in e-commerce. In order to keep up with the fast paced nature of the evolving web, companies scramble to add features and new aesthetics to their website in order to outshine competitors.  Caught up in the storm of competition, however, people seem to forget that simplicity is often the best … Read More

Checkout Abandonment: Optimize the Final Step

Joe Rosenthalcheckout abandonment, Website Abandonment TipsLeave a Comment

On average, of all the traffic generated on e-commerce websites, a mere 4.8% of users make it through to the checkout process.  Of those that start checkout, less than half make it through to the end of the sale.  While a lack of trust can cause checkout abandonment, some online shoppers simply become frustrated with a convoluted process and unknown … Read More

Success by Design II: Website Abandonment & Landing Pages

Bryan Gudmundsonemail remarketing, Website Abandonment TipsLeave a Comment

In an era of instantaneous data, there’s little patience for wasted time. As people browse the Internet, they usually have a specific goal in mind and whatever isn’t directly relevant to their search is considered an obstacle. Across all websites, the global bounce rate is nearly 40%. This means that the first action of over a third of all users … Read More

Success by Design I: Combat Website Abandonment with Browsing Tools

Bryan Gudmundsonautomated chat, email remarketing, Website Abandonment TipsLeave a Comment

The Internet has become an intrinsic piece of daily life for most Americans. People from every walk of life jump from site to site, interfacing with pages of every ilk.  Though design tastes vary from user to user, one element of site construction is universally important, especially on e-commerce websites.  Usability should be the focus of every website’s design, putting … Read More

Mobile Website Abandonment

Joe Rosenthalcustomer recovery, Website Abandonment TipsLeave a Comment

In Touch with Tablet Commerce Generally regarded as the most important sense, touch is an essential component to living. From interpersonal relationships to skilled crafts, our sense of touch guides us. Appealing to this universal experience, consumer electronics companies began offering touchscreen devices, which have eventually evolved into the modern tablet.  As an increasing number of people adopt this tactile … Read More

IRCE Chicago 2013

UpSellitirce chicago, website abandonmentLeave a Comment

It’s that time of year again. The sun’s coming out, temperatures are rising, and IRCE Chicago 2013 is right around the corner! From June 4th through the 7th, UpSellit will be exhibiting at IRCE Chicago 2013, so if you’re in the area or if you’re going to be attending with your company, schedule a consultation or stop by booth #912 … Read More