Mobile sites come with their own unique set of requirements, and with more people than ever relying on their mobile phones to surf the web, it is incredibly important that you are optimizing your sites for mobile use. To get started, here are the top three things every mobile site must have:
Fast Loading Time
Mobile phones often load slower than desktops, especially if the user is experiencing slow connectivity. To avoid having your site’s visitors click away because the page is taking too long to load, you will want to make sure you are striving for fast loading time on all your mobile sites. One way to do this is to make sure your images are optimized and replace any heavy plug-ins and data-hogging videos with lightweight, mobile-friendly alternatives.
One example of a site that keeps their loading time fast for mobile optimization is Buzzfeed.
On mobile phones, people much prefer scrolling to clicking. If your users are able to navigate your site with a swipe of their thumb, they will be far more likely to stay on it than they would be if they were having to pinpoint and press a bunch of separate links.
One example of a site with great scrolling content is Etsy.
Mobile phones have become people’s go-to source for written content, and people have been proven more likely to actually read the content on a website if they are on their mobile phones as opposed to if they were on a desktop. With this being the case, it is now more important than ever to ensure the content you are putting up on your site is well-written and engaging.
One example of a site that has published great content geared toward mobile users is Adrian Zumbrunnen’s blog.
Optimizing your website for mobile use is a great way to attract and keep new visitors. By following the three tips outlined above, you will be well on your away to creating a great mobile site.