ALLDATA, the largest online provider of automotive repair software, released a study today outlining how their targeted email remarketing campaign was able to increase new customer acquisitions by 9.2% and increase overall site conversions by 5.4%.
ALLDATA partnered with UpSellit to develop a custom cart abandonment solution that would address the reasons shoppers abandon in order to convince them to return and complete the transaction. After an in-depth analysis of ALLDATA’s site analytics and conversion funnel, UpSellit identified an opportunity to provide a significant lift in revenue.
UpSellit’s Datahound technology allows online businesses to capture customer leads in real-time. The first page of ALLDATA’s checkout process requests personal information such as name, email and mailing address. With 35% of shoppers abandoning their cart on this page, UpSellit’s abandonment experts concluded that ALLDATA could potentially recover a large percentage of these abandoned carts with a targeted remarketing email.
After an initial strategy meeting that identified top reasons for cart abandonment, UpSellit began developing the custom email remarketing campaign for ALLDATA. Following industry best practices and proven tactics, ALLDATA’s remarketing campaign was configured to re-engage abandoned carts with a three-part email series.
Combining Datahound’s real-time lead recovery with a targeted email remarketing campaign, ALLDATA successfully re-engaged 88% of abandoned carts. This extended remarketing reach combined with a targeted engagement experience produced a 5.4% increase in overall conversions and a 9.2% increase in new customer acquisitions.
For more information about how UpSellit develops custom email remarketing strategies, please write to info@UpSellit.com. To download the complete ALLDATA case study, please visit UpSellit’s news page.