Crafting Custom ReMarketing Emails

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Whether it’s at the door of a local grocery store or a in a letter delivered to the front door, consumers are offered various coupons and deals on a daily basis.  Despite the daily development of new social media outlets, studies have shown that people prefer to receive offers via email moreso than by any other medium.  From newsletter messages … Read More

Common Causes of Website Abandonment: Diagnosing the Bounce Rate

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With lots of traffic and a site-wide code freeze, the holiday season is a great time for ecommerce marketers to review and analyze their website performance. This week, we’re going to review some of the steps our abandonment experts take in determining the common causes of website abandonment. As discussed in our article, ‘Defining Website Abandonment: Part 1,’ website abandonment … Read More

Abandonment Surveys: Insight & Revenue

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Abandonment Survey

Typically surveys are designed to collect quantitative information about specific segments of the population in order to make predictions or to optimize a process. From presidential polls to sociological research, anonymous surveys provide relatively reliable insight into a population’s preferences, behaviors, or characteristics. Once a statistically relevant volume of information has been gathered, analysts can then aggregate the feedback and … Read More

Reduce Cart Abandonment with Early Email Collection

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By now every internet marketer has heard the advice ‘don’t require your customers to register before checkout.’ A significant percentage of customers will abandon if they think they have to fill out page after page of registration forms. What consumers don’t realize is that businesses typically collect the same information during the checkout process anyway, so in essence, marketers can … Read More

Reduce Cart Abandonment this Holiday Season with 3 Easy Solutions

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The National Retail Federation has reported that 51.8% of consumers in the U.S. will be making their holiday purchases online this year. This is a 5% increase over 2011, and is the first time that predictions indicate that the majority of holiday shopping will be conducted online. With this increase in e-commerce comes an increase in shopping cart abandonment, and … Read More

Email ReMarketing Recovers Abandoned Carts to Drive New Customer Acquisitions

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ALLDATA, the largest online provider of automotive repair software, released a study today outlining how their targeted email remarketing campaign was able to increase new customer acquisitions by 9.2% and increase overall site conversions by 5.4%. ALLDATA partnered with UpSellit to develop a custom cart abandonment solution that would address the reasons shoppers abandon in order to convince them to … Read More

Incentive Strategies for Reducing Website Abandonment

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Sometimes, offering an abandoned customer a small incentive is exactly the nudge they need to come back and complete the conversion. All too often, however, incentives are carelessly implemented and end up creating irreversible damage to that customer’s value. It is generally recognized that customers who redeem coupons are not the loyal consumers who come back time and time again, … Read More

A Look at How Budweiser’s Online Store Successfully Recovered Abandoned Carts

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There are many ways to reduce cart abandonment, and the best option is to always start by reviewing your checkout process and consulting an abandonment expert for ways to improve its stickiness. SureSource, a leading provider of direct-to-ecommerce solutions is an expert in creating highly successful online stores. They are partnered with premium brands like Coca-Cola, Crayloa, Conair, Hershey’s, and … Read More

How to Fight Pre-Cyber Monday Cart Abandonment Rates

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For most ecommerce websites, the holidays generate a large percentage of the annual revenue while pre-Cyber Monday marks a time of the highest cart abandonment rates. According to RetailMeNot, 31% of U.S. consumers plan to do their holiday shopping online this year. With online shoppers beginning their holiday shopping and research now, we thought this would be a good opportunity … Read More