Reduce Cart Abandonment from Behind the Scenes

cart abandonment

When it comes to reducing cart abandonment, your site’s design has a lot to do with keeping consumers engaged and interested in completing their purchase. From CTA (call-to-action) placement to the amount of pages involved in checkout, there are a number of choices you need to make to make sure visitors are getting the best possible user experience. However, some … Read More

Website Bounce Rates: Part 2

bounce rate

In our last article, we jumped straight into defining the bounce rate and discussed a few of the more contested subjects surrounding this form of website abandonment.   This week, we’re going to get into specifics and look at a few of the more common problems that drive up website bounce rates unnecessarily, and you’ll learn what you can do … Read More

Website Bounce Rates: Part 1

Website Bounce Rate

If you’re reading this blog, then you know that we have a habit of talking about abandonment rates. We’ve talked about a lot of the common reasons for various types of website abandonment and we’ve even gotten down into the nitty gritty regarding the oversimplification of the term ‘cart abandonment.’ However, there is one type of website abandonment that we … Read More

Cart Abandonment: Dissecting a Misnomer

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More

IRCE Chicago 2013

It’s that time of year again. The sun’s coming out, temperatures are rising, and IRCE Chicago 2013 is right around the corner! From June 4th through the 7th, UpSellit will be exhibiting at IRCE Chicago 2013, so if you’re in the area or if you’re going to be attending with your company, schedule a consultation or stop by booth #912 … Read More

Crafting Custom ReMarketing Emails

Whether it’s at the door of a local grocery store or a in a letter delivered to the front door, consumers are offered various coupons and deals on a daily basis.  Despite the daily development of new social media outlets, studies have shown that people prefer to receive offers via email moreso than by any other medium.  From newsletter messages … Read More

How to Write a Successful Abandonment Survey

abandonment survey

  How many times have you been walking down the street and had someone walk up to you and ask if you have a few minutes to answer some survey questions? If you live in the city, then it’s probably happened more times than you can count. When you think back on these times, try to recall the factors that … Read More

Common Causes of Website Abandonment: Diagnosing the Bounce Rate

With lots of traffic and a site-wide code freeze, the holiday season is a great time for ecommerce marketers to review and analyze their website performance. This week, we’re going to review some of the steps our abandonment experts take in determining the common causes of website abandonment. As discussed in our article, ‘Defining Website Abandonment: Part 1,’ website abandonment … Read More

Abandonment Surveys: Insight & Revenue

Abandonment Survey

Typically surveys are designed to collect quantitative information about specific segments of the population in order to make predictions or to optimize a process. From presidential polls to sociological research, anonymous surveys provide relatively reliable insight into a population’s preferences, behaviors, or characteristics. Once a statistically relevant volume of information has been gathered, analysts can then aggregate the feedback and … Read More

Reduce Cart Abandonment with Early Email Collection

By now every internet marketer has heard the advice ‘don’t require your customers to register before checkout.’ A significant percentage of customers will abandon if they think they have to fill out page after page of registration forms. What consumers don’t realize is that businesses typically collect the same information during the checkout process anyway, so in essence, marketers can … Read More