Checkout Abandonment: Optimize the Final Step

On average, of all the traffic generated on e-commerce websites, a mere 4.8% of users make it through to the checkout process.  Of those that start checkout, less than half make it through to the end of the sale.  While a lack of trust can cause checkout abandonment, some online shoppers simply become frustrated with a convoluted process and unknown … Read More

Success by Design II: Website Abandonment & Landing Pages

In an era of instantaneous data, there’s little patience for wasted time. As people browse the Internet, they usually have a specific goal in mind and whatever isn’t directly relevant to their search is considered an obstacle. Across all websites, the global bounce rate is nearly 40%. This means that the first action of over a third of all users … Read More

Success by Design I: Combat Website Abandonment with Browsing Tools

The Internet has become an intrinsic piece of daily life for most Americans. People from every walk of life jump from site to site, interfacing with pages of every ilk.  Though design tastes vary from user to user, one element of site construction is universally important, especially on e-commerce websites.  Usability should be the focus of every website’s design, putting … Read More

Mobile Website Abandonment

In Touch with Tablet Commerce Generally regarded as the most important sense, touch is an essential component to living. From interpersonal relationships to skilled crafts, our sense of touch guides us. Appealing to this universal experience, consumer electronics companies began offering touchscreen devices, which have eventually evolved into the modern tablet.  As an increasing number of people adopt this tactile … Read More

Dialing in on Mobile Site Abandonment

Over the past few years, smartphones have become fully integrated into the average person’s daily life. While keeping us connected to friends and giving us instant access to nagging trivia questions, mobile devices keep us close to a thriving online marketplace – putting your company’s online storefront constantly within arm’s reach. Let’s take a look at the trends in the … Read More

Common Causes of Website Abandonment: Diagnosing the Bounce Rate

With lots of traffic and a site-wide code freeze, the holiday season is a great time for ecommerce marketers to review and analyze their website performance. This week, we’re going to review some of the steps our abandonment experts take in determining the common causes of website abandonment. As discussed in our article, ‘Defining Website Abandonment: Part 1,’ website abandonment … Read More

How to Fight Pre-Cyber Monday Cart Abandonment Rates

For most ecommerce websites, the holidays generate a large percentage of the annual revenue while pre-Cyber Monday marks a time of the highest cart abandonment rates. According to RetailMeNot, 31% of U.S. consumers plan to do their holiday shopping online this year. With online shoppers beginning their holiday shopping and research now, we thought this would be a good opportunity … Read More