Why Your E-Commerce Site Needs Live Chat

A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns.   For e-commerce sites — which are typically known for being streamlined, it might not be feasible to … Read More

3 Questions to Optimize Your A/B Tests

Knowledge is power, especially in modern marketing. The more you know about your customers, the easier it is to bring them in, which is why quality A/B testing is essential. To make the most of your A/B tests, make sure you can answer ‘yes’ to these 3 questions:   Checkpoint 1: Do You Have A Hypothesis? Never begin a test … Read More

Get Personal & Increase Conversions

Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company. In the marketing realm, a dizzying array … Read More

How To Use Social Proof On Landing Pages

What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you “don’t believe the hype” or you are eagerly jumping on the bandwagon – your bias, whether negative or positive, is derived from social proof.   For example, if you look into a restaurant and see that it’s empty, you probably … Read More

The Art of Incentives

While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can.     Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet … Read More

What Are Effectual CTA’s Made of?

  So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post!   We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate!   First things first: a call-to-action … Read More

Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant revenue opportunities.   In today’s post, we’ll peak into the playbook of … Read More

Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page

mobile optimization

  Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you implement changes to improve your shopper’s mobile experience.   One of the … Read More

Grid View From the Top: The Future of Email Remarketing?

Take a good look at the image below. From a glance, it looks like your standard ad — perhaps something you’d find in the corner of a news website. The ad below is actually a promotional email displayed with Gmail’s new Grid View, an innovation that’s poised to make a huge impact on email remarketing. This fresh user experience is … Read More