Understanding Site Abandonment

Category Archives: Types of Checkout

How to Optimize Each Type of Checkout

MARCH 18, 2015
Different types of checkout have different strengths and weaknesses. Whether you have a single page checkout, a multi-page checkout, or an accordion checkout, there are opportunities to seize and hurdles to overcome. Previously, we’ve done an overview of each type of checkout that demonstrated the strengths of each layout when done right. Those overviews are...


Checkout Page Analysis: The One-Page Checkout

JANUARY 21, 2015
Checkout pages are often the cause of boredom and confusion. To collect marketing information, vendors layer pages and pages of form fields into their checkouts, leaving the customer with a bloated, drawn-out process that’s much easier to abandon than complete. To reduce checkout abandonment rates, some vendors opt to cut out unnecessary steps between...


Checkout Process Analysis: The Accordion Checkout

JANUARY 15, 2015
The checkout process typically falls into three categories: single page, multi-page, and accordion. Last week, we analyzed three popular apparel sites’ multi-page checkout processes and outlined their strengths and weaknesses. In today’s post we’re analyzing the newly popular accordion checkout process. The Accordion Checkout Process The accordion checkout, as the name suggests, resembles an...


Checkout Abandonment Analysis: The Multi-Page Checkout

JANUARY 8, 2015
Checkout abandonment is a problem that keeps ecommerce vendors biting their nails while analysts crunch numbers. Everyone’s trying to figure out why 56.3% of shoppers terminate their session moments before converting. As the result of thousands of trials and errors, three primary types of checkout flows have surfaced as popular favorites. These are, The Multi-Page...


The Pros and Cons of Different Checkout Designs

AUGUST 21, 2013
Of all the problems online retailers face, checkout abandonment is arguably the most frustrating.  As a customer nearly reaches the end of the conversion funnel, something obstructs the finish line, causing him or her to abandon the website, eliminating a potential sale. Currently, about 56% of visitors abandon the checkout, meaning half of the consumers that...

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