Understanding Site Abandonment

Category Archives: product abandonment

Email Marketing Ideas That Reduce Product Abandonment

FEBRUARY 25, 2015
Product abandonment is one of the trickiest types of abandonment to diagnose and address. It’s difficult to determine a visitor’s purchase intent when they browse a product or two, but leave your website with an empty shopping cart. Opportunities to Reduce Product Abandonment Just because product abandonment is difficult to measure doesn’t...

How Top eTailers are Reducing Product Abandonment

SEPTEMBER 24, 2014
Product abandonment is a critically unaddressed problem in the world of ecommerce. On average, approximately 84% of users abandon after reaching product pages, immediately and severely cutting down your pool of eligible customers. In our last post, we began working our way through ecommerce websites with the top 5 checkout pages as ranked by...

Cut Product Abandonment in Half with Simple Changes

MAY 15, 2014
Reducing website abandonment is not a perfect science. However, just because there’s no single right answer doesn’t mean there’s no method to a marketer’s madness. In today’s blog post, we’re going to take a look at a couple of visual tweaks that you can use to drive conversions, reduce abandonment, and ultimately generate more revenue...

How to Sell Paper in a Digital World

APRIL 23, 2014
Website Abandonment Analysis: Staples.com, Part 1 Once in a while, even the most digital companies need to restock their paper supplies. As the reams began to run low, UpSellit decided to make the most of the opportunity and draft up a brief website abandonment analysis of Staples.com. This blog follows the purchase journey businesses...

Path of the Properly Remarketed Cart

NOVEMBER 26, 2013
As we enter the final month of the year, now is a great time to step back and take a look at what you’ve accomplished over the past twelve months. More than any other time of the year, December is when it’s most important to evaluate what your company did right this year and, more...

Reducing Website Abandonment with Effective Product Pages

JUNE 12, 2013
With each passing month comes a new set of trends in e-commerce. In order to keep up with the fast paced nature of the evolving web, companies scramble to add features and new aesthetics to their website in order to outshine competitors.  Caught up in the storm of competition, however, people seem to forget that...

Reduce Product Abandonment with Best Practices

AUGUST 21, 2012
Product abandonment is when a website visitor abandons a website from the product page. The product abandonment rate is calculated by comparing the total unique visitors to arrive on a specific product page, and the total unique visitors who then go on to complete a conversion. This valuable metric is often overlooked by marketers, yet...

Reducing Product Abandonment with Photos

JULY 19, 2012
We’ve covered the most common causes of website abandonment and discussed some different techniques that would help keep visitors on your site and clicking through top-level pages and into the product pages. Continuing down the conversion funnel, we’re going to discuss some of the most common reasons for product abandonment. As discussed here, the product...

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