Understanding Site Abandonment

Category Archives: increase conversions

Crafting a Promotional Email That Converts

FEBRUARY 1, 2017
What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery? Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns. Although each business requires different email approaches,...

Six Ways to Increase Revenue This Black Friday Through Search

NOVEMBER 10, 2016
Black Friday has quickly become the largest retail shopping day of the year in the U.S., with in-store purchases reaching $1.8 billion in 2015. But more importantly, online Black Friday sales reached an all-time high amounting $2.74 billion – an increase of 14.3% from 2014. Due to the success of Black Friday, retailers need...

3 Staples Every Successful Subscription Service Shares

OCTOBER 5, 2016
Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. For a recurring monthly (or even weekly) fee, you’ll have a new package on your doorstep every month (or week). Acquisition and retention in...

The Art of Incentives

SEPTEMBER 29, 2016
While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can. Hilarious comedy queen Chelsea Peretti calls for a discount...

An Effectual CTA, Part 2: Taking Notes From Pros

A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge? Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable...

What Are Effectual CTA’s Made of?

AUGUST 24, 2016
So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post! We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate! ...

Mobile Conversion Optimization,
Part 2: How to Reduce Your Bounce Rate

JUNE 14, 2016
Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your mobile optimization journey: reducing your site’s bounce...

Mobile Conversion Optimization,
Part 1: Mobile Momentum

JUNE 2, 2016
Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, and purchase more goods and services from...

5 Real-Time Marketing Solutions that Increase Conversions

FEBRUARY 2, 2016
Real-time marketing solutions deliver personalized conversion experiences. They react to visitor behavior and align with customer expectations in order to deliver the right message at the right time. So, how do you create an effective real-time marketing solution for your online business? It’s not easy, but we think ecommerce marketers can learn a lot...

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