Looking Back at Your 2018 Strategy

JJ Tysoncart abandonment, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, Reduce Cart Abandonment, website abandonment, Website Abandonment TipsLeave a Comment

Looking Back After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year. In this blog, we’ll highlight several of the key measurements to pay … Read More

Using Wishlists Beyond the Holidays

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, cart abandonment email, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, increase conversions, website abandonment, Website Abandonment TipsLeave a Comment

When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. While these uses of wishlists can be very effective on special occasions, many … Read More

Optimizing Frequency of Remarketing Emails

JJ Tysonabandonment solutions, cart abandonment, cart abandonment email, Email Marketing Ideas, email open rates, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Blast from the Past:   At one point, email remarketing campaigns were known by a much more aggressive name: Email Blasts. As one might expect, such campaigns suffered from poor public perception. Think about it; would you want to have your email address “blasted” by a company you entrusted with your personal information? Such tactics are not only generally ineffective, … Read More

The Art of Upselling

JJ Tysonabandonment solutions, conversion optimization, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to … Read More

Three Ways to Get More from Your Q4

Anthony Villegasblack friday, Bounce Rate, conversion optimization, customer recovery, Cyber Monday, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar. However, since nearly all of them are looking to advertise, the price of paid … Read More

The 4 Essentials of an Email Remarketing Campaign

Anthony Villegascart abandonment, cart abandonment email, checkout abandonment, customer recovery, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a consumer abandons, it doesn’t matter how streamlined your site is, how … Read More

Three Creative Ways to Sell without Incentives

Anthony Villegasconversion optimization, customer recovery, increase conversions, Reduce Cart Abandonment, website abandonment, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

In previous posts, we’ve discussed how to create compelling incentives. However, spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines. In spite of this, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to … Read More

The Secrets of a Successful Coupon Strategy

Anthony VillegasBounce Rate, cart abandonment, conversion optimization, customer recovery, increase conversionsLeave a Comment

If you’re an online business with any sort of customer base, you’re probably wondering how to set yourself apart from your competitors. With 24/7 access to any product, anytime, anywhere, it’s really easy for consumers to get lost in the world of online shopping, but it’s even easier for you to get overlooked. Differentiating yourself from your competitors is not … Read More

The 5 Types of Online Shoppers You Need to Understand

Anthony Villegasabandonment solutions, Bounce Rate, cart abandonment, cart abandonment email, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, Reduce Cart Abandonment, remarketing, website abandonment, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, it is up to a business to give itself the gift of conversion. Remember, traffic doesn’t (always) equal … Read More