How to Use Video in Your On-Site Engagement Strategy

JJ Tysonincrease conversionsLeave a Comment

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce sites … Read More

3 Ways to Increase Customer Loyalty

JJ Tysonincrease conversionsLeave a Comment

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate.  That’s right; in spite of the brand’s controversies, premium price tag, and unpopular design choices, almost all Apple users come back for more.  Research shows that it is 5 times more cost-effective to convert a … Read More

The Art of Upselling

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Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to … Read More

The Secrets of a Successful Coupon Strategy

Anthony Villegasincrease conversionsLeave a Comment

If you’re an online business with any sort of customer base, you’re probably wondering how to set yourself apart from your competitors. With 24/7 access to any product, anytime, anywhere, it’s really easy for consumers to get lost in the world of online shopping, but it’s even easier for you to get overlooked. Differentiating yourself from your competitors is not … Read More

Crafting a Promotional Email That Converts

UpSellitconversion optimization, email remarketing, Email ReMarketing Strategies, increase conversionsLeave a Comment

What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery?   Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns.   Although each business requires different email approaches, certain marketing and composition techniques … Read More

3 Staples Every Successful Subscription Service Shares

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Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. For a recurring monthly (or even weekly) fee, you’ll have a new package on your doorstep every month (or week).   Acquisition and retention in one fell swoop isn’t a … Read More

An Effectual CTA, Part 2: Taking Notes From Pros

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A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge?   Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable call-to-action. In today’s post, we … Read More