Email Remarketing: Segmentation Basics

Joe RosenthalEmail ReMarketing StrategiesLeave a Comment

Email Segmentation

Email remarketing is an e-commerce strategy that has rapidly gained popularity due to its effectiveness in generating conversions. With proper forethought and a good dose of creativity, an email remarketing campaign creates a longer, more complete shopping experience for the consumer, offering causeways to purchase at multiple points along the conversion funnel. However, as is the case with nearly every … Read More

4 Email Remarketing Tips You’ve Never Heard Before

Bryan Gudmundsonemail remarketing, Email ReMarketing StrategiesLeave a Comment

email remarketing tips

In the last few years, email remarketing has become an essential piece of any successful marketing campaign. A quick search online will pull up a number of guides that outline the basics of formulating a healthy, successful messaging strategy. However, with email remarketing, the little details are often what set you apart from competitors. Keeping that in mind, today’s blog … Read More

Strategic Email Remarketing: A Look at Lenovo’s Campaign

Bryan Gudmundsoncheckout abandonment, email remarketing, Email ReMarketing StrategiesLeave a Comment

Email ReMarketing Campaign

Today, UpSellit released a study that outlines the success of Lenovo’s custom email remarketing campaign. We’re going to discuss the strategies we employed to yield the successes outlined in the report. While the topics of today’s post are useful even if you haven’t gone through the study, reading about our work will give you a greater insight into how UpSellit … Read More

Email Remarketing: Basics of Campaign Design

Joe Rosenthalemail remarketing, Email ReMarketing StrategiesLeave a Comment

Each week, we try to tackle industry-wide quandaries or jump head-first into new developments that directly affect the e-commerce realm. Today, however, we’re going to do things a little bit differently: In this blog post, we’re going to peel back the veil and give our readers an insight into a few of the key tenets of designing a successful email … Read More

Reducing Checkout Abandonment with Simple User Experience Tweaks

Joe Rosenthalcheckout abandonment, Email ReMarketing StrategiesLeave a Comment

checkout abandonment

The difference between a sale and a cold lead is often as small as a single odd click during checkout. Arguably the most frustrating type of website abandonment, checkout abandonment happens when the client is just a few keystrokes away from making the sale. At the very last minute, something draws the reader’s attention away, sometimes leaving you with a … Read More

Quick Tips: Email Marketing Best Practices

Bryan GudmundsonEmail ReMarketing StrategiesLeave a Comment

Whether you’re drafting messaging for your latest newsletter or email remarketing purposes, generating the right message is an exercise in precision and careful consideration. Although each business calls for a unique approach to engaging with clients, there are a few general rules to follow. Today, we’re going to go over a few quick tips: The Selling Strategy Being enthusiastic about … Read More

Email Remarketing and Gmail Image Caching

Bryan Gudmundsonemail remarketing, Email ReMarketing StrategiesLeave a Comment

On December 12th, 2013, a worried collective of email marketers were convinced that their world was crumbling down. Google announced that their mail service, Gmail, is to start displaying images by creating a temporary copy of the image on their local servers rather than sending out image requests to the senders’ servers. This might seem like a load of jargon … Read More