Crafting a Promotional Email That Converts

What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery?   Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns.   Although each business requires different email approaches, certain marketing and composition techniques … Read More

Blueprint for a Perfect Welcome Email

Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send … Read More

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

email marketing click through

  Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out of popularity. Conversions boil down to lifetime brand loyalty, which is measured … Read More

3 Reasons On-Entry Email Collection is a Terrible Idea

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Grid View From the Top: The Future of Email Remarketing?

Take a good look at the image below. From a glance, it looks like your standard ad — perhaps something you’d find in the corner of a news website. The ad below is actually a promotional email displayed with Gmail’s new Grid View, an innovation that’s poised to make a huge impact on email remarketing. This fresh user experience is … Read More

Email Remarketing: Segmentation Basics

Email Segmentation

Email remarketing is an e-commerce strategy that has rapidly gained popularity due to its effectiveness in generating conversions. With proper forethought and a good dose of creativity, an email remarketing campaign creates a longer, more complete shopping experience for the consumer, offering causeways to purchase at multiple points along the conversion funnel. However, as is the case with nearly every … Read More

4 Email Remarketing Tips You’ve Never Heard Before

email remarketing tips

In the last few years, email remarketing has become an essential piece of any successful marketing campaign. A quick search online will pull up a number of guides that outline the basics of formulating a healthy, successful messaging strategy. However, with email remarketing, the little details are often what set you apart from competitors. Keeping that in mind, today’s blog … Read More

Strategic Email Remarketing: A Look at Lenovo’s Campaign

Email ReMarketing Campaign

Today, UpSellit released a study that outlines the success of Lenovo’s custom email remarketing campaign. We’re going to discuss the strategies we employed to yield the successes outlined in the report. While the topics of today’s post are useful even if you haven’t gone through the study, reading about our work will give you a greater insight into how UpSellit … Read More

Email Remarketing: Basics of Campaign Design

Each week, we try to tackle industry-wide quandaries or jump head-first into new developments that directly affect the e-commerce realm. Today, however, we’re going to do things a little bit differently: In this blog post, we’re going to peel back the veil and give our readers an insight into a few of the key tenets of designing a successful email … Read More

Reducing Checkout Abandonment with Simple User Experience Tweaks

checkout abandonment

The difference between a sale and a cold lead is often as small as a single odd click during checkout. Arguably the most frustrating type of website abandonment, checkout abandonment happens when the client is just a few keystrokes away from making the sale. At the very last minute, something draws the reader’s attention away, sometimes leaving you with a … Read More