3 Reasons On-Entry Email Collection is a Terrible Idea

Bryan Gudmundsonemail lightbox, email remarketing, Email ReMarketing StrategiesLeave a Comment

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Canada’s Anti-Spam Legislation (CASL) Goes Into Effect: Email ReMarketing Quick Reference

Bryan Gudmundsonecommerce news, email remarketingLeave a Comment

canadian ati-spam law

Disclaimer: The information in this blog should not be regarded as formal legal advice. Please seek official legal counsel for any specific questions.   For Canadians, July 1st is a big day. Today, nearly 150 years ago, three colonies in North America conjoined to officially form what is now Canada. Today, on this particular Canada Day, however, our neighbors to … Read More

Grid View From the Top: The Future of Email Remarketing?

Bryan Gudmundsonemail remarketing, Email ReMarketing Strategies, Uncategorized, website abandonmentLeave a Comment

Take a good look at the image below. From a glance, it looks like your standard ad — perhaps something you’d find in the corner of a news website. The ad below is actually a promotional email displayed with Gmail’s new Grid View, an innovation that’s poised to make a huge impact on email remarketing. This fresh user experience is … Read More

Solving Website Abandonment with ExitCapture Lead Recovery

Joe Rosenthalemail remarketing, Website Abandonment SolutionsLeave a Comment

Website-Abandonment-exitCapture

  We spend a lot of time talking about website abandonment at different points along the conversion funnel–we even wrote a book about it. From day to day, we discuss which tools are best used at various stages in the customer journey and how each stage presents retailers with a unique set of challenges and opportunities. Today, we’re going to … Read More

How Canada’s New Email Compliance Compares to US & UK Regulations

Bryan Gudmundsonecommerce news, email remarketingLeave a Comment

canada email compliance

    July 1st, 2014, Canada’s new email compliance law goes into effect and can cost your company millions. As a content channel, email remarketing has aged gracefully over the past few years. Email remains the most profitable digital channel and delivers proven results year after year. However, once you start doing business on a global scale, email becomes a … Read More

Checkout Abandonment: Something from Nothing

Bryan Gudmundsoncheckout abandonment, email remarketingLeave a Comment

Checkout Abandonment

In a perfect world, each visitor to your site browses through products, selects a few that they like, places those items in the cart, and moves through checkout towards a completed purchase. Unfortunately, the world of e-commerce is far from perfect. Approximately 56.3% of shoppers abandon from checkout pages before confirming their transaction, which, dependent on your monthly traffic, can … Read More

4 Email Remarketing Tips You’ve Never Heard Before

Bryan Gudmundsonemail remarketing, Email ReMarketing StrategiesLeave a Comment

email remarketing tips

In the last few years, email remarketing has become an essential piece of any successful marketing campaign. A quick search online will pull up a number of guides that outline the basics of formulating a healthy, successful messaging strategy. However, with email remarketing, the little details are often what set you apart from competitors. Keeping that in mind, today’s blog … Read More

Strategic Email Remarketing: A Look at Lenovo’s Campaign

Bryan Gudmundsoncheckout abandonment, email remarketing, Email ReMarketing StrategiesLeave a Comment

Email ReMarketing Campaign

Today, UpSellit released a study that outlines the success of Lenovo’s custom email remarketing campaign. We’re going to discuss the strategies we employed to yield the successes outlined in the report. While the topics of today’s post are useful even if you haven’t gone through the study, reading about our work will give you a greater insight into how UpSellit … Read More

Email Remarketing: Basics of Campaign Design

Joe Rosenthalemail remarketing, Email ReMarketing StrategiesLeave a Comment

Each week, we try to tackle industry-wide quandaries or jump head-first into new developments that directly affect the e-commerce realm. Today, however, we’re going to do things a little bit differently: In this blog post, we’re going to peel back the veil and give our readers an insight into a few of the key tenets of designing a successful email … Read More

Email Remarketing and Gmail Image Caching

Bryan Gudmundsonemail remarketing, Email ReMarketing StrategiesLeave a Comment

On December 12th, 2013, a worried collective of email marketers were convinced that their world was crumbling down. Google announced that their mail service, Gmail, is to start displaying images by creating a temporary copy of the image on their local servers rather than sending out image requests to the senders’ servers. This might seem like a load of jargon … Read More