4 Email Remarketing Tips You’ve Never Heard Before

email remarketing tips

In the last few years, email remarketing has become an essential piece of any successful marketing campaign. A quick search online will pull up a number of guides that outline the basics of formulating a healthy, successful messaging strategy. However, with email remarketing, the little details are often what set you apart from competitors. Keeping that in mind, today’s blog … Read More

Strategic Email Remarketing: A Look at Lenovo’s Campaign

Email ReMarketing Campaign

Today, UpSellit released a study that outlines the success of Lenovo’s custom email remarketing campaign. We’re going to discuss the strategies we employed to yield the successes outlined in the report. While the topics of today’s post are useful even if you haven’t gone through the study, reading about our work will give you a greater insight into how UpSellit … Read More

Email Remarketing: Basics of Campaign Design

Each week, we try to tackle industry-wide quandaries or jump head-first into new developments that directly affect the e-commerce realm. Today, however, we’re going to do things a little bit differently: In this blog post, we’re going to peel back the veil and give our readers an insight into a few of the key tenets of designing a successful email … Read More

Email Remarketing and Gmail Image Caching

On December 12th, 2013, a worried collective of email marketers were convinced that their world was crumbling down. Google announced that their mail service, Gmail, is to start displaying images by creating a temporary copy of the image on their local servers rather than sending out image requests to the senders’ servers. This might seem like a load of jargon … Read More

Email ReMarketing: Referencing the Abandoned Cart

In recent years, e-commerce technology has exploded. New merchant technologies crop up daily and and year-old techniques become obsolete just as quickly. Despite this, email as a marketing medium has seen steady, growing success over the past decade as a cart abandonment solution. So, what makes the ‘ancient’ tool known as email remarketing so powerful? What gives email remarketing staying … Read More

Reducing Cart Abandonment for Pillows.com: Case Study Review

website abandonment

This week, UpSellit announced the success of their work with Pillows.com through a freshly released case study. While website optimization reduces cart abandonment, sometimes it will only take you so far. Today, we’re going to take a quick look at the methods and results of UpSellit’s site abandonment solutions and take a minute to analyze why the campaign saw success. … Read More

Email ReMarketing & Google’s New Tabbed Inbox

With over 500 million users, Google’s Gmail service is the single most dominant email provider in the world. As a result, small changes to its features tend to make big waves. If you haven’t already noticed, Google has been slowly rolling out a new tabbed inbox to Gmail users over the last couple months. When enabled, Gmail will now automatically … Read More

Email ReMarketing: Time Sensitive Delivery

In our previous posts, we’ve talked about the important details that go into crafting a successful email remarketing campaign.  From subject line to content design, the little details that make up an attractive, deliverable message go a long way in generating interest in what you have to offer.  The very important detail that we’re going to discuss today is timing. … Read More

Success by Design II: Website Abandonment & Landing Pages

In an era of instantaneous data, there’s little patience for wasted time. As people browse the Internet, they usually have a specific goal in mind and whatever isn’t directly relevant to their search is considered an obstacle. Across all websites, the global bounce rate is nearly 40%. This means that the first action of over a third of all users … Read More

Success by Design I: Combat Website Abandonment with Browsing Tools

The Internet has become an intrinsic piece of daily life for most Americans. People from every walk of life jump from site to site, interfacing with pages of every ilk.  Though design tastes vary from user to user, one element of site construction is universally important, especially on e-commerce websites.  Usability should be the focus of every website’s design, putting … Read More