What Is Remarketing?

What is ReMarketing

Remarketing is the process of convincing consumers who have abandoned an online purchase to come back and convert. Online businesses typically remarket to shoppers using display ads across the web or emails delivered to their inbox. There are thousands of nuances to writing successful remarketing messages, but the goal is always to generate conversions from potential customers who have turned … Read More

Quick & Easy Ways to Reduce Cart Abandonment This Cyber Monday

reduce cart abandonment

Shopping cart abandonment costs online merchants millions of dollars every day. However, one (slightly extended) weekend accounts for both the most online sales and the most abandoned carts. From November 28th through December 2nd of last year, also known as Thanksgiving through Cyber Monday, $5.293 billion of merchandise was taken through online shopping carts and purchased, shattering 2012’s record by … Read More

4 Email Remarketing Tips that Reduce Checkout Abandonment

email remarketing

Email remarketing is one part art, one part science. In order to create the most effective messages, you need to take a scientific approach and test dozens of variations against a control. You need to calculate, record, and analyze tons of data to identify drop-off points in the path to conversion. However, these messages must also be a joy to … Read More

Expanding Your Email Remarketing Reach Beyond the Shopping Cart

email-remarketing-reach

  Email remarketing has proven itself to be a highly effective solution for recovering abandoned carts. If an online shopper advances to the checkout and abandons after submitting their email address, delivering a series of strategic emails can increase conversions 5-15%. What can a retailer do when a new consumer hasn’t provided an email address? What can a retailer do … Read More

3 Reasons On-Entry Email Collection is a Terrible Idea

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Grid View From the Top: The Future of Email Remarketing?

Take a good look at the image below. From a glance, it looks like your standard ad — perhaps something you’d find in the corner of a news website. The ad below is actually a promotional email displayed with Gmail’s new Grid View, an innovation that’s poised to make a huge impact on email remarketing. This fresh user experience is … Read More

Solving Website Abandonment with ExitCapture Lead Recovery

Website-Abandonment-exitCapture

  We spend a lot of time talking about website abandonment at different points along the conversion funnel–we even wrote a book about it. From day to day, we discuss which tools are best used at various stages in the customer journey and how each stage presents retailers with a unique set of challenges and opportunities. Today, we’re going to … Read More

How Canada’s New Email Compliance Compares to US & UK Regulations

canada email compliance

    July 1st, 2014, Canada’s new email compliance law goes into effect and can cost your company millions. As a content channel, email remarketing has aged gracefully over the past few years. Email remains the most profitable digital channel and delivers proven results year after year. However, once you start doing business on a global scale, email becomes a … Read More

Checkout Abandonment: Something from Nothing

Checkout Abandonment

In a perfect world, each visitor to your site browses through products, selects a few that they like, places those items in the cart, and moves through checkout towards a completed purchase. Unfortunately, the world of e-commerce is far from perfect. Approximately 56.3% of shoppers abandon from checkout pages before confirming their transaction, which, dependent on your monthly traffic, can … Read More