The Best Time To Send An Email

email send times

      The best time to send an email depends on your recipient. Do generalization about the time of day, or the day of the week affect how many recipients open emails? Absolutely. There are quite a few reports claiming that emails sent Monday-Friday have higher open rates. However, this largely applies to business-related content, whereas consumer content does … Read More

5 Sender Name Ideas to Increase Email Open Rates

sender-name-preview

Email open rates are the most influential metric in email marketing. If you’re able to increase the percentage of consumers who view your email (without misleading them), your current conversion rate will automatically produce more conversions. Aside from email delivery, the sender name and subject line have the biggest impact on email open rates. Most email clients organize the inbox … Read More

5 Steps to the Perfect Email Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line, and check out our article … Read More

Increase Your Email Open Rates with These Quick Tips

email open rates

Email open rates can become a point of obsession. If you’re one of those people who agonizes over percentage points, don’t worry; we understand you. You spend time carefully crafting newsletters and email marketing ideas, and you want to know that the creativity you’ve spent is being received.     Unfortunately, we can’t tell you there’s a way to make … Read More