Understanding Site Abandonment

Category Archives: email remarketing

Crafting a Promotional Email That Converts

FEBRUARY 1, 2017
What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery? Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns. Although each business requires different email approaches,...


Blueprint for a Perfect Welcome Email

DECEMBER 13, 2016
Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should...


Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

NOVEMBER 3, 2015
Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out of popularity. Conversions boil down to lifetime...


The Best Time To Send An Email

OCTOBER 1, 2015
The best time to send an email depends on your recipient. Do generalization about the time of day, or the day of the week affect how many recipients open emails? Absolutely. There are quite a few reports claiming that emails sent Monday-Friday have higher open rates. However, this largely applies to business-related...


5 Sender Name Ideas to Increase Email Open Rates

SEPTEMBER 23, 2015
Email open rates are the most influential metric in email marketing. If you’re able to increase the percentage of consumers who view your email (without misleading them), your current conversion rate will automatically produce more conversions. Aside from email delivery, the sender name and subject line have the biggest impact on email open rates....


5 Steps to the Perfect Email Preheader

SEPTEMBER 9, 2015
Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line,...


Email Remarketing Along the Conversion Funnel

JULY 2, 2015
Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching the appropriate...


What Is a Remarketing Email?

APRIL 17, 2015
A remarketing email is a targeted and personalized message that convinces otherwise lost customers to complete their purchase. It enables marketers a second chance at converting the site visitors who abandoned before converting. When implemented intelligently, an email remarketing campaign can increase overall conversions by as much as 25%. A few weeks ago,...


Increase Your Email Open Rates with These Quick Tips

FEBRUARY 18, 2015
Email open rates can become a point of obsession. If you’re one of those people who agonizes over percentage points, don’t worry; we understand you. You spend time carefully crafting newsletters and email marketing ideas, and you want to know that the creativity you’ve spent is being received. Unfortunately, we can’t tell you...


What Is Remarketing?

FEBRUARY 4, 2015
Remarketing is the process of convincing consumers who have abandoned an online purchase to come back and convert. Online businesses typically remarket to shoppers using display ads across the web or emails delivered to their inbox. There are thousands of nuances to writing successful remarketing messages, but the goal is always to generate conversions from...

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