Attention Online Retailers: GDPR is Happening & Here’s What it Means for You

GDPR overview

As you may already know, the new General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018. This means there’s some major changes happening in the world of online retail. With that, you need not only prepare, but be ready to rock and roll when the GDPR goes into effect. To make the transition a little easier for … Read More

Crafting a Promotional Email That Converts

What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery?   Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns.   Although each business requires different email approaches, certain marketing and composition techniques … Read More

Blueprint for a Perfect Welcome Email

Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send … Read More

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

email marketing click through

  Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out of popularity. Conversions boil down to lifetime brand loyalty, which is measured … Read More

The Best Time To Send An Email

email send times

      The best time to send an email depends on your recipient. Do generalization about the time of day, or the day of the week affect how many recipients open emails? Absolutely. There are quite a few reports claiming that emails sent Monday-Friday have higher open rates. However, this largely applies to business-related content, whereas consumer content does … Read More

5 Sender Name Ideas to Increase Email Open Rates

sender-name-preview

Email open rates are the most influential metric in email marketing. If you’re able to increase the percentage of consumers who view your email (without misleading them), your current conversion rate will automatically produce more conversions. Aside from email delivery, the sender name and subject line have the biggest impact on email open rates. Most email clients organize the inbox … Read More

5 Steps to the Perfect Email Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line, and check out our article … Read More

Email Remarketing Along the Conversion Funnel

Email Remarketing

     Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching the appropriate message. With the proper planning … Read More

What Is a Remarketing Email?

A remarketing email is a targeted and personalized message that convinces otherwise lost customers to complete their purchase. It enables marketers a second chance at converting the site visitors who abandoned before converting. When implemented intelligently, an email remarketing campaign can increase overall conversions by as much as 25%.     A few weeks ago, we took a trip back … Read More

Increase Your Email Open Rates with These Quick Tips

email open rates

Email open rates can become a point of obsession. If you’re one of those people who agonizes over percentage points, don’t worry; we understand you. You spend time carefully crafting newsletters and email marketing ideas, and you want to know that the creativity you’ve spent is being received.     Unfortunately, we can’t tell you there’s a way to make … Read More