Understanding Site Abandonment

Category Archives: Email Marketing Ideas

Crafting the Perfect Subject Line

AUGUST 31, 2015
eCommerce is constantly evolving but one thing remains the same: online shoppers are bombarded with hundreds of marketing emails everyday. While the medium for communication hasn’t changed, the depth and diversity of email capabilities has grown exponentially over the last decade. In this week’s article we’re going to look at some ideas that can...

Promote Discovery with these Email Marketing Ideas from TripAdvisor

JULY 29, 2015
Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As the world’s largest...

Transactional Emails: Marketing Ideas that Boost Value

JULY 15, 2015
Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again. Today, we’re going to take a look at the typical transactional email and discuss a few campaign ideas that’ll...

Behavioral Segmentation Saved Email Marketing

JUNE 9, 2015
Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rate to conversion rate. “Email is dead!” is the mantra among...

On-Site Ideas that Boost Email Marketing Conversions

MAY 21, 2015
Ideally, email marketing gets readers interested enough to open your emails, engaged enough to click on your CTAs, and nurtured enough to convert once they’ve landed on your site. Today, we’re going to talk about bridging that final gap between email clicks and website conversions. Making the Leap from Email to Page...

Email Marketing Ideas to Boost Click Rates

MAY 14, 2015
The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week we’ll take an...

Optimization Ideas for Email Marketing: Open Rates

MAY 7, 2015
The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message that’ll appeal to...

Email Marketing Ideas from Awareness to Purchase

APRIL 8, 2015
Email marketing ideas are the building blocks with which a messaging strategy that informs, nurtures and converts shoppers is built. These email marketing ideas are what enable companies to generate personally delivered content to willing readers and effectively raise overall profitability and brand awareness. Today, we’re going to go through the email marketing steps, from...

Email Marketing Ideas That Reduce Product Abandonment

FEBRUARY 25, 2015
Product abandonment is one of the trickiest types of abandonment to diagnose and address. It’s difficult to determine a visitor’s purchase intent when they browse a product or two, but leave your website with an empty shopping cart. Opportunities to Reduce Product Abandonment Just because product abandonment is difficult to measure doesn’t...

10 Email Marketing Ideas to Test in 2015

JANUARY 28, 2015
Email marketing ideas should be constantly tested and optimized for your brand. As one of the most powerful channels in marketing, emails are sent en masse to millions of online shoppers everyday. To make your message stand out, new email marketing ideas need to cycled into your campaigns and monitored for efficacy. Split...

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