Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. We’ve talked about running successful coupon incentives in the past. This week though, we’re focusing on a simple aspect of these campaigns that many campaigns work with – coupon codes. If you’re reading this article, I’ll assume you … Read More
Integrating SMS with On-Site Engagement
Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More
How to Take Your Emails From Serious to Seriously Engaging Part 2
In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. This week, we’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. If you missed last week’s blog, you can check it out here! Otherwise, please read on. First thing’s first. Humor is never a magic … Read More
How to Take Your Emails from Serious to Seriously Engaging
“Humanity takes itself too seriously… If the cave-man had known how to laugh, history would have been different.” – Oscar Wilde. Re-Examining Email Strategies Here at UpSellit, we talk a lot about email. Research shows that it’s one of the most effective ways for brands to engage with their customers. That being said, the sheer amount of email people receive … Read More
Spring Cleaning Your Outdated Content
Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
Getting Customers to Hit Refresh with Lifecycle Campaigns
In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. Initial conversion isn’t the end; it’s just the beginning. Sometimes we think of ecommerce as … Read More
Using Geographic Segmentation to Create Globally Personalized Experiences
“The aim of marketing is to know the customer so well, the product or service fits them and sells itself.” – Peter Drucker With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level – which is impossible without a clear understanding of them. Segmentation … Read More
Drake and the Psychology of Free Shipping
Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. (Not that there’s really much competition – but still.) At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is … Read More
8 Spam Words to Remove From Your Emails
Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More
New Year, New Strategy!
Happy New Year! It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year. Competition from Amazon and other major sites means that online retailers need to run a … Read More