Looking Back at Your 2018 Strategy

JJ Tysoncart abandonment, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, Reduce Cart Abandonment, website abandonment, Website Abandonment TipsLeave a Comment

Looking Back After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year. In this blog, we’ll highlight several of the key measurements to pay … Read More

Using Wishlists Beyond the Holidays

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, cart abandonment email, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, increase conversions, website abandonment, Website Abandonment TipsLeave a Comment

When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. While these uses of wishlists can be very effective on special occasions, many … Read More

The Art of Upselling

JJ Tysonabandonment solutions, conversion optimization, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to … Read More

Conversion Boosting Strategies for BFCM

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, checkout abandonment, conversion optimization, customer recovery, email remarketing, targeted offers, website abandonmentLeave a Comment

In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

JJ Tysonabandonment solutions, Bounce Rate, cart abandonment, checkout abandonment, conversion optimization, Reduce Cart Abandonment, targeted offers, website abandonmentLeave a Comment

Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner. Without careful planning, discounts can ultimately hurt more than help. To help you avoid … Read More

On-Entry Strategies and Why They Scare Customers Away

JJ TysonBounce Rate, conversion optimization, targeted offers, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to scare your customers: your website’s home page. It’s happened to everyone. You do a quick … Read More

Three Ways to Get More from Your Q4

Anthony Villegasblack friday, Bounce Rate, conversion optimization, customer recovery, Cyber Monday, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar. However, since nearly all of them are looking to advertise, the price of paid … Read More

Three Creative Ways to Sell without Incentives

Anthony Villegasconversion optimization, customer recovery, increase conversions, Reduce Cart Abandonment, website abandonment, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

In previous posts, we’ve discussed how to create compelling incentives. However, spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines. In spite of this, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to … Read More

Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegasabandonment solutions, Behavioral Segmentation, Bounce Rate, cart abandonment, checkout abandonment, conversion optimization, customer recovery, remarketing, website abandonment, Website Abandonment Solutions, Website Bounce RateLeave a Comment

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More

How to Use Trigger Marketing Strategies to Boost Your Conversions

Anthony Villegasabandonment solutions, Bounce Rate, cart abandonment, cart abandonment email, checkout abandonment, conversion optimization, customer recovery, Reduce Cart Abandonment, remarketing, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

As the need to be competitive has increased, so have the technologies backing some of the most personalized marketing campaigns around. Imagine this – you’re shopping online, checking out your favorite store, add an item to your cart, then get distracted and venture away from the site. Then, a few minutes later, you receive an email asking you to return … Read More