8 Spam Words to Remove From Your Emails

JJ Tysonconversion optimizationLeave a Comment

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

New Year, New Strategy!

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Happy New Year! It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year. Competition from Amazon and other major sites means that online retailers need to run a … Read More

Targeting the Last Minute Shopper

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Targeting the Last Minute Shopper Shopping for last minute gifts can be an arduous process. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. Last minute shoppers in the audience – take heart – you’re … Read More

Conversion Boosting Strategies for BFCM

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In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

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Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner. Without careful planning, discounts can ultimately hurt more than help. To help you avoid … Read More

On-Entry Strategies and Why They Scare Customers Away

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With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to scare your customers: your website’s home page. It’s happened to everyone. You do a quick … Read More

Three Creative Ways to Sell without Incentives

Anthony Villegasconversion optimizationLeave a Comment

In previous posts, we’ve discussed how to create compelling incentives. However, spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines. In spite of this, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to … Read More

How to Use Trigger Marketing Strategies to Boost Your Conversions

Anthony Villegasconversion optimizationLeave a Comment

As the need to be competitive has increased, so have the technologies backing some of the most personalized marketing campaigns around. Imagine this – you’re shopping online, checking out your favorite store, add an item to your cart, then get distracted and venture away from the site. Then, a few minutes later, you receive an email asking you to return … Read More

IPMA’s Announce UpSellit as Nominee for ‘Best Performance Marketing Technology’

Anthony VillegasAbout, Announcements, conversion optimization, customer recovery, ecommerce newsLeave a Comment

Founded in 2007, the Performance Marketing Awards set out to recognize UK businesses that exemplified performance marketing innovation and excellence. Now going on 12 years, the Performance Marketing Awards have evolved to include international recognition for businesses producing incredible work around the globe. Among those being recognized at the 2018 International Performance Marketing Awards (IPMA’s), UpSellit can be found as … Read More