4 Email Remarketing Tips that Reduce Checkout Abandonment

email remarketing

Email remarketing is one part art, one part science. In order to create the most effective messages, you need to take a scientific approach and test dozens of variations against a control. You need to calculate, record, and analyze tons of data to identify drop-off points in the path to conversion. However, these messages must also be a joy to … Read More

Reduce Cart Abandonment with 5 Checkout Optimization Strategies

reduce cart abandonment

Reducing cart abandonment rates is sometimes as simple as remembering one basic fact: People don’t like putting in extra effort. This isn’t to say that the consumer is lazy, rather that the consumer doesn’t like to have their time wasted in pursuit of purchasing. Multiple polls and studies have shown that as the shopping process gets longer and more convoluted, … Read More

Site Abandonment Myths Debunked


Website abandonment can be baffling. There are hundreds of factors that contribute to the different types of abandonment, making it difficult to pin down an exact cause. As with most open-ended mysteries, a few myths have starting cropping up about site abandonment. Today, we’d like to do our part in squashing some of these tall tales.     Myth – … Read More

Checkout Strike Out: Analyzing the Causes of Checkout Abandonment

checkout abandonment

  A few weeks ago, we posted a three-part series on Staples.com and website abandonment, taking an objective look at the online store and noting the strongest and weakest parts of the customer experience. Today, we’re going to analyze the factors that contribute to checkout abandonment on a purchase funnel that’s in need of some serious optimization. The retailer’s name … Read More

Heavy Load: Webpage Size and Checkout Abandonment

bounce rate

In a single session on a computer, how many times do you visit a page only to leave a few moments later because your information hasn’t loaded quickly enough? If you’re anything like the average browser, this happens fairly often. Don’t worry; you’re not just getting less patient with time. Sites are growing slower and the implications for website abandonment … Read More

Checking Out Staples.com

checkout abandonment analysis

Website Abandonment Analysis: Staples.com, Part 3 In this final segment of our analysis of Staples.com, we’re going to take our reams of paper through checkout and make our printer happy with a fresh supply. Along the way, we’ll take a look at the techniques employed by the office supply retailer to make checkout a quick, pleasant experience.   Reducing Checkout … Read More

Checkout Abandonment: Something from Nothing

Checkout Abandonment

In a perfect world, each visitor to your site browses through products, selects a few that they like, places those items in the cart, and moves through checkout towards a completed purchase. Unfortunately, the world of e-commerce is far from perfect. Approximately 56.3% of shoppers abandon from checkout pages before confirming their transaction, which, dependent on your monthly traffic, can … Read More

Alternative Payment Methods and Checkout Abandonment

Last week, international Airline KLM announced a new method of booking flights, making changes to reservations, and making payments. The company will now serve customers who interact with the company via private message on social media outlets Twitter and Facebook. To accept payment from these social consumers, specialized representatives dispatch customized URLs that direct customers to unique checkout pages. While … Read More

Strategic Email Remarketing: A Look at Lenovo’s Campaign

Email ReMarketing Campaign

Today, UpSellit released a study that outlines the success of Lenovo’s custom email remarketing campaign. We’re going to discuss the strategies we employed to yield the successes outlined in the report. While the topics of today’s post are useful even if you haven’t gone through the study, reading about our work will give you a greater insight into how UpSellit … Read More

Reducing Checkout Abandonment with Simple User Experience Tweaks

checkout abandonment

The difference between a sale and a cold lead is often as small as a single odd click during checkout. Arguably the most frustrating type of website abandonment, checkout abandonment happens when the client is just a few keystrokes away from making the sale. At the very last minute, something draws the reader’s attention away, sometimes leaving you with a … Read More