Understanding Site Abandonment

Category Archives: checkout abandonment

3 Golden Rules of Checkout Abandonment – And When to Break Them

JUNE 18, 2015
Checkout abandonment is the scourge of ecommerce. Yes, that may come across a bit dramatic, but when 54% of shoppers terminate their session just moments before finalizing their purchase, it’s easy to understand online merchants’ passionate distaste for it. Thankfully, as the ecommerce industry continues to grow, people are becoming more wary of site abandonment...

Checkout Abandonment Is Not Shopping Cart Abandonment

APRIL 29, 2015
Checkout abandonment and shopping cart abandonment are not the same thing. In an industry that’s built on research and testing, there’s no place for imprecise terminology. At UpSellit, we believe it’s important to clearly identify and label the problems we aim to fix so we’re dedicating this week’s article to the importance of the...

Checkout Page Analysis: The One-Page Checkout

JANUARY 21, 2015
Checkout pages are often the cause of boredom and confusion. To collect marketing information, vendors layer pages and pages of form fields into their checkouts, leaving the customer with a bloated, drawn-out process that’s much easier to abandon than complete. To reduce checkout abandonment rates, some vendors opt to cut out unnecessary steps between...

Checkout Process Analysis: The Accordion Checkout

JANUARY 15, 2015
The checkout process typically falls into three categories: single page, multi-page, and accordion. Last week, we analyzed three popular apparel sites’ multi-page checkout processes and outlined their strengths and weaknesses. In today’s post we’re analyzing the newly popular accordion checkout process. The Accordion Checkout Process The accordion checkout, as the name suggests, resembles an...

Checkout Abandonment Analysis: The Multi-Page Checkout

JANUARY 8, 2015
Checkout abandonment is a problem that keeps ecommerce vendors biting their nails while analysts crunch numbers. Everyone’s trying to figure out why 56.3% of shoppers terminate their session moments before converting. As the result of thousands of trials and errors, three primary types of checkout flows have surfaced as popular favorites. These are, The Multi-Page...

Fighting Checkout Abandonment by Eliminating Distractions

DECEMBER 10, 2014
Checkout abandonment is a frustrating metric to calculate because it’s the loss of a conversion at the very last minute. Although checkout abandonment occurs at the lowest rate of all types of abandonment (56.3%), it can be argued that it’s the most costly for vendors. It’s a matter of fact that consumers who reach checkout...

Holiday Analysis: Checkout Lines Abandoned for Online Purchases

DECEMBER 4, 2014
Checkouts abandoned, carts converted, and sales records shattered. The Black Friday through Cyber Monday consumer marathon has come to a close and merchants can finally take a (short) breather to gather their wits. Although some early reports say that brick-and-mortar visits decreased compared to last year, ecommerce had a fantastic weekend and UpSellit broke...

Fight Mobile Checkout Abandonment with the Perfect Process

NOVEMBER 20, 2014
Checkout abandonment is a universal problem that plagues both desktop and mobile devices. Last week, we analyzed the most potent conversion killers among mobile ecommerce shoppers. Today, we’re going to take a slightly different (and slightly more positive approach) by putting together a hypothetical perfect checkout for mobile shoppers. The Perfect Checkout...

Simple Solutions to Checkout Abandonment

NOVEMBER 5, 2014
Checkout abandonment is a unique and often vexing phenomenon in ecommerce. Unlike other types of abandonment, checkout abandonment is seldom caused by window shopping or competing deals. Once a user has moved on from the shopping chart, there’s only one thing in the way of conversion: Checkout. Unfortunately, one of the most...

Reducing Checkout Abandonment while Navigating EU Ecommerce Regulations

OCTOBER 22, 2014
Checkout abandonment is a serious concern for most online retailers. Endless hours are poured into optimizing a site’s checkout process in order to deliver a streamlined flow with the highest possible conversion rate. However, when you start selling to countries across the globe, international regulations become a consideration and make the whole experience a little...

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