Email ReMarketing: Referencing the Abandoned Cart

In recent years, e-commerce technology has exploded. New merchant technologies crop up daily and and year-old techniques become obsolete just as quickly. Despite this, email as a marketing medium has seen steady, growing success over the past decade as a cart abandonment solution. So, what makes the ‘ancient’ tool known as email remarketing so powerful? What gives email remarketing staying … Read More

Reduce Cart Abandonment Through Simple Usability

reduce-cart-abandonment

Over the last few years, online retailers have started to pay close attention to shopping cart abandonment. As a result, articles and studies and surveys have cropped up offering suggestions on additions and alterations that, according to authors, must be made to each and every online shopping cart. If one were to take every single piece of advice to heart, … Read More

Reduce Cart Abandonment with Effective Shipping Policies

Reduce Cart Abandonment with Effective Shipping Policies

Through studies and surveys, ecommerce analysts have filled articles and eBooks to the brim with various factors that contribute to a high rate of shopping cart abandonment.  Collectively, these factors leave approximately seven of ten shopping carts in limbo, abandoned by consumers with items inside waiting to be purchased. Of the myriad of reasons for abandonment, shipping costs are undeniably the … Read More

Cart Abandonment: Dissecting a Misnomer

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More

Email ReMarketing: Time Sensitive Delivery

In our previous posts, we’ve talked about the important details that go into crafting a successful email remarketing campaign.  From subject line to content design, the little details that make up an attractive, deliverable message go a long way in generating interest in what you have to offer.  The very important detail that we’re going to discuss today is timing. … Read More