Checkout Abandonment Is Not Shopping Cart Abandonment

Checkout Abandonment Reasons

  Checkout abandonment and shopping cart abandonment are not the same thing. In an industry that’s built on research and testing, there’s no place for imprecise terminology. At UpSellit, we believe it’s important to clearly identify and label the problems we aim to fix so we’re dedicating this week’s article to the importance of the difference between checkout abandonment and … Read More

Reduce Cart Abandonment with 6 Tactics from Top Merchants

cart abandonment

  Reducing cart abandonment has become a top priority for retailers looking to optimize their traffic–and for good reason. On average, 73% of users abandon their active carts… …leaving items unpurchased and conversion opportunities missed. Watching a huge volume of customers abandon just moments before checkout is maddening for merchants. The frustrations of losing conversions has spurred on extensive research … Read More

Site Abandonment Myths Debunked

website-abandonment

Website abandonment can be baffling. There are hundreds of factors that contribute to the different types of abandonment, making it difficult to pin down an exact cause. As with most open-ended mysteries, a few myths have starting cropping up about site abandonment. Today, we’d like to do our part in squashing some of these tall tales.     Myth – … Read More

The Subtle Art of “Add to Cart”

  Consider Cart Abandonment Every online shopping cart is designed to keep the shopper on the path to conversion. Out of a wide variety of approaches, four distinct cart methods have emerged. While some methods are designed to push the shopper towards checkout, others are designed to increase average order values. In this article we’re going to explore the different … Read More

The Staples of a Cart that Converts

cart abandonment

Shopping Cart Abandonment Analysis: Staples.com, Part 2   In our last website abandonment analysis, we outlined the beginning of our journey through Staples.com. We set out to restock our office’s supply of paper and, along the way, we took a look at what Staples is doing to reduce website abandonment from their online store. In this entry, we’re going to … Read More

Converting the Bottom of the Funnel with Google Dynamic Remarketing

  This is a guest post by Jon Gregoire, Marketing Specialist at CPC Strategy. To hear more from CPC Strategy, be sure to tune into our joint webinar, Acting on Abandonment, on March 13th.   Half the battle of driving sales online is getting shoppers to visit your site. But the harsh reality is that the vast majority of visitors … Read More

Tomorrow’s Shipping Technologies and Today’s Best Practices

By now, you’ve surely heard the rumors and the chatter surrounding last year’s announcement of Amazon Prime Air, the e-commerce giant’s planned unmanned drone deliver service. In the weeks that followed, discussions rapidly bubbled up and debates boiled about the feasibility of Amazon’s lofty plan. However, even if Amazon’s plan to use unmanned drones is permanently grounded due to FAA … Read More

From Black Friday to Cyber Monday 2013

black-friday

Although brick and mortar store employees are still sweeping up the aisles and sifting through the rubble left by the frenzy of discount shoppers, an overwhelmingly large number of savvy shoppers opted to take their deal hunting home this past Friday for some online shopping. This year, early predictions for the unofficial holiday of “Black Friday” and its counterpart “Cyber … Read More

Path of the Properly Remarketed Cart

As we enter the final month of the year, now is a great time to step back and take a look at what you’ve accomplished over the past twelve months. More than any other time of the year, December is when it’s most important to evaluate what your company did right this year and, more importantly, what you can do … Read More

Cyber Monday Preparation: Part 2

cyber-monday

In our last Cyber Monday entry, we spent some time talking about what makes this year’s Cyber Monday a particularly important event and went over a few tips to help you prepare for the biggest sales day of the year. Today, we’re going to conclude our look ahead at the holiday season with a few more helpful hints. More specifically, … Read More