We’ve been working on something fun and exciting over here at UpSellit. In just a couple weeks, we’ll be releasing our new eBook, ’25 Website Abandonment Tips and Tricks.’ This book provides a long list of highly actionable steps you can take to reduce site abandonment at each stage of the conversion funnel. The strategies are specific, easy to implement, and proven to generate results.
To get a better idea of what’s to come, here’s a brief preview of some of the tips included in ’25 Website Abandonment Tips and Tricks.’
In discussing bounce rates, we address many of the biggest factors that immediately push away potential customers. One of the biggest offenders is long load times.
• If your site repeats navigational elements, such as icons and buttons, create a single graphic file called a “sprite” to cut down on load-times. It’s usually faster to call for one image than it is to try and load dozens of smaller ones.
• Use an online service, like TinyPNG , to compress your image files without a noticeable dip in quality.
• Optimize your site’s code by using services like Minify. Minify will condense multiple CSS files into one and eliminate unnecessary comments and whitespace to reduce file size.
After giving a healthy dose of tips for reducing bounce rates, we discuss creating engrossing and effective product pages. From product photography to page layouts, ’25 Website Abandonment Tips and Tricks’ gives you the information you need to reduce product abandonment. Some of the tips include:
• Photo Quality. When it comes to adding photos to your product pages, you’re going to need both quantity and quality. If the manufacturer doesn’t have high-quality images readily available, consider creating your own. If you don’t have the proper equipment to produce high-quality, well-lit photos, consider outsourcing the job to achieve the highest quality. Our findings have shown that companies that have replaced low-quality images with high-resolution alternatives experienced boosts in sales up to 22%!
• Provide Distinct Calls to Action. Use buttons that stand out from the rest of your design and make sure each is labeled with a properly descriptive statement. For example, provide a sizable button with labeled, “Add to Shopping Cart” or simply, “Add to Cart.” All Calls to Action should include a verb to clearly convey to the user exactly what they do.
While the eBook focuses on providing solutions to the small, yet potent causes of abandonment, it also tackles the bigger problems. As one of the most often cited reasons for cart abandonment, shipping fees need to be addressed. Here’s a brief look at some of the solutions included:
Free Shipping. As of the beginning of 2012, over half of consumers began expecting an offer of free shipping from online retailers. Although every company would love to offer free shipping without restriction, it simply isn’t always viable. The following methods put free shipping within reach for most businesses:
• Provide Thresholds. By calculating your average order values (AOV) and average shipping costs, you can find a price threshold at which you can feasibly offer free shipping. For example, let’s assume that your current AOV is $30 with a 35% profit margin and the average shipping cost to you is around $3. Shipping is approximately 10% of your AOV. By requiring an order of $50 (67% increase) for free shipping, you can absorb the $5 shipping cost (10% of AOV) for free shipping and still increase profits by nearly 20%.
• Target Locations. Based purely on the nature of delivery, some places are cheaper to ship to than others. Offering free shipping to buyers nearest you can help keep or entice geographically desirable customers.
• Limit Offers. Offering free shipping during certain times of the year creates an incentive for users to purchase now rather than later.
A final stop before the sale’s completion, the checkout abandonment can be extremely frustrating for online merchants. From broad concepts to specific form-filling techniques, the new eBook provides some helpful insight into a successful checkout. Tips include:
• Easy Inputting – To some people, ten numbers in a row may not have an immediate meaning. Throw a pair of parentheses around the first three numbers and a dash before the final four and it’s a widely understood telephone number format. While it’s not wise to ask for telephone numbers in every case, the lesson remains clear: Eliminate uncertainly immediately by providing clear input instructions or automatically formatting the data.
• Automated Processes – Auto-filling fields using information already received helps to speed the process along. By default, fill in the billing address with shipping information, and provide an option for clearing this information. Additionally, make sure of outside databases. Sites like GeoNames offer free collections of locations tied to zip codes. Request the user’s zip first and fill out their city and state automatically.
Hopefully, you’ve gotten just a small taste of the different tips and tricks that will be covered in our upcoming eBook, ’25 Website Abandonment Tips and Tricks.’ Our book will cover the obvious to the abstract, but every single tip has been proven to help increase conversions. Keep your eyes peeled and your browsers pointed at UpSellit’s blog for more details. The book is a great read for anyone who wants to take immediate action against website abandonment. Until then, if you’d like to learn more about site abandonment solutions and what UpSellit can do for your online business, schedule a complimentary consultation with us.
Written by Bryan Gudmundson