The Art of Incentives

While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can.     Hilarious comedy queen Chelsea Peretti calls for a discount of 50% off minimum, yet … Read More

5 Elements of a High Converting Landing Page

Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals.   Whether a click through landing page or lead generation landing page, the goal of a … Read More

An Effectual CTA, Part 2: Taking Notes From Pros

A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge?   Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable call-to-action. In today’s post, we … Read More