Mobile Conversion Optimization,
Part 2: How to Reduce Your Bounce Rate

  Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your mobile optimization journey: reducing your site’s bounce rate.   Quick definition before … Read More

Mobile Conversion Optimization,
Part 1: Mobile Momentum

Mobile Momentum

  Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, and purchase more goods and services from mobile devices than from desktops. … Read More