Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

checkout optimization

  Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process.   With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your business losing out on money. … Read More

Conversion Optimization: Shopping Carts

cart conversion optimization

  Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure.   While many online sites have sizable traffic, there is a significant disconnect between traffic volume and conversion rates. With 67.89 percent of … Read More