5 Sender Name Ideas to Increase Email Open Rates

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  Email open rates are the most influential metric in email marketing. If you’re able to increase the percentage of consumers who view your email (without misleading them), your current conversion rate will automatically produce more conversions. Aside from email delivery, the sender name and subject line have the biggest impact on email open rates.   Most email clients organize … Read More

5 Steps to the Perfect Email Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line, and check out our article … Read More