How Top eTailers are Reducing Product Abandonment

  Product abandonment is a critically unaddressed problem in the world of ecommerce. On average, approximately 84% of users abandon after reaching product pages, immediately and severely cutting down your pool of eligible customers. In our last post, we began working our way through ecommerce websites with the top 5 checkout pages as ranked by the Baymard Institute. Last week, … Read More

How Top eTailers are Reducing Their Bounce Rate

  Bounce rates can be the most depressing metric for online marketers. Before your site visitor was ever given the opportunity to consider a conversion, they’ve abandoned your website. Monitoring and optimizing your site bounce rate is a crucial component to any successful website. If you’re even half as passionate about site abandonment as we are, then you’ve likely come … Read More

The Right Tools for Cutting Out Website Abandonment

website abandonment

  Website abandonment encompasses every stage of the online conversion funnel. By taking a comprehensive approach to reducing abandonment, online businesses are allowing for the largest increase in conversions. A recent press release announced the success of the custom website abandonment solution UpSellit created for FSAstore. By combining Targeted Offers with segmented email remarketing, FSAstore increased online conversions by 6%. … Read More

Reduce Cart Abandonment with 5 Checkout Optimization Strategies

reduce cart abandonment

Reducing cart abandonment rates is sometimes as simple as remembering one basic fact: People don’t like putting in extra effort. This isn’t to say that the consumer is lazy, rather that the consumer doesn’t like to have their time wasted in pursuit of purchasing. Multiple polls and studies have shown that as the shopping process gets longer and more convoluted, … Read More