Expanding Your Email Remarketing Reach Beyond the Shopping Cart

email-remarketing-reach

  Email remarketing has proven itself to be a highly effective solution for recovering abandoned carts. If an online shopper advances to the checkout and abandons after submitting their email address, delivering a series of strategic emails can increase conversions 5-15%. What can a retailer do when a new consumer hasn’t provided an email address? What can a retailer do … Read More

3 Reasons On-Entry Email Collection is a Terrible Idea

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Site Abandonment Myths Debunked

website-abandonment

Website abandonment can be baffling. There are hundreds of factors that contribute to the different types of abandonment, making it difficult to pin down an exact cause. As with most open-ended mysteries, a few myths have starting cropping up about site abandonment. Today, we’d like to do our part in squashing some of these tall tales.     Myth – … Read More