Grid View From the Top: The Future of Email Remarketing?

Take a good look at the image below. From a glance, it looks like your standard ad — perhaps something you’d find in the corner of a news website. The ad below is actually a promotional email displayed with Gmail’s new Grid View, an innovation that’s poised to make a huge impact on email remarketing. This fresh user experience is … Read More

Checkout Strike Out: Analyzing the Causes of Checkout Abandonment

checkout abandonment

  A few weeks ago, we posted a three-part series on Staples.com and website abandonment, taking an objective look at the online store and noting the strongest and weakest parts of the customer experience. Today, we’re going to analyze the factors that contribute to checkout abandonment on a purchase funnel that’s in need of some serious optimization. The retailer’s name … Read More