Heavy Load: Webpage Size and Checkout Abandonment

bounce rate

In a single session on a computer, how many times do you visit a page only to leave a few moments later because your information hasn’t loaded quickly enough? If you’re anything like the average browser, this happens fairly often. Don’t worry; you’re not just getting less patient with time. Sites are growing slower and the implications for website abandonment … Read More

The Subtle Art of “Add to Cart”

  Consider Cart Abandonment Every online shopping cart is designed to keep the shopper on the path to conversion. Out of a wide variety of approaches, four distinct cart methods have emerged. While some methods are designed to push the shopper towards checkout, others are designed to increase average order values. In this article we’re going to explore the different … Read More

Cut Product Abandonment in Half with Simple Changes

Reducing website abandonment is not a perfect science. However, just because there’s no single right answer doesn’t mean there’s no method to a marketer’s madness. In today’s blog post, we’re going to take a look at a couple of visual tweaks that you can use to drive conversions, reduce abandonment, and ultimately generate more revenue for your retail website. While … Read More

Checking Out Staples.com

checkout abandonment analysis

Website Abandonment Analysis: Staples.com, Part 3 In this final segment of our analysis of Staples.com, we’re going to take our reams of paper through checkout and make our printer happy with a fresh supply. Along the way, we’ll take a look at the techniques employed by the office supply retailer to make checkout a quick, pleasant experience.   Reducing Checkout … Read More