Cart Abandonment: Dissecting a Misnomer

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More

Email ReMarketing: Time Sensitive Delivery

In our previous posts, we’ve talked about the important details that go into crafting a successful email remarketing campaign.  From subject line to content design, the little details that make up an attractive, deliverable message go a long way in generating interest in what you have to offer.  The very important detail that we’re going to discuss today is timing. … Read More

Reducing Website Abandonment with Effective Product Pages

With each passing month comes a new set of trends in e-commerce. In order to keep up with the fast paced nature of the evolving web, companies scramble to add features and new aesthetics to their website in order to outshine competitors.  Caught up in the storm of competition, however, people seem to forget that simplicity is often the best … Read More

Checkout Abandonment: Optimize the Final Step

On average, of all the traffic generated on e-commerce websites, a mere 4.8% of users make it through to the checkout process.  Of those that start checkout, less than half make it through to the end of the sale.  While a lack of trust can cause checkout abandonment, some online shoppers simply become frustrated with a convoluted process and unknown … Read More