Email ReMarketing Recovers Abandoned Carts to Drive New Customer Acquisitions

ALLDATA, the largest online provider of automotive repair software, released a study today outlining how their targeted email remarketing campaign was able to increase new customer acquisitions by 9.2% and increase overall site conversions by 5.4%. ALLDATA partnered with UpSellit to develop a custom cart abandonment solution that would address the reasons shoppers abandon in order to convince them to … Read More

Incentive Strategies for Reducing Website Abandonment

Sometimes, offering an abandoned customer a small incentive is exactly the nudge they need to come back and complete the conversion. All too often, however, incentives are carelessly implemented and end up creating irreversible damage to that customer’s value. It is generally recognized that customers who redeem coupons are not the loyal consumers who come back time and time again, … Read More