Defining Website Abandonment, Part 4: The Conclusion

Before continuing to the last metric in the website abandonment data set, let’s take a very quick review of the terms we’ve defined. We started at the top of the conversion funnel and have been following the conversion process down to identify the value, importance and mathematical equation behind each type of website abandonment. We’ve defined your website abandonment rate … Read More

Defining Website Abandonment, Part 3

Last week we began defining the types of website abandonment beginning at the top of the online sales funnel. We established that the commonly used term, website abandonment, will be defined as the unique site visitors who arrive at a given website and abandon before converting. It was also distinguished product abandonment as the term used to describe unique site … Read More

Defining Website Abandonment, Part 2

All too often marketers interchange the different terms associated with website abandonment. While they are all related and dependent on each other they are also very different and reveal unique insights into your website’s customer experience. There is some discussion out there about these granular types of abandonment, however there is not any continuity between marketers about the different types … Read More

Defining Website Abandonment, Part 1

Before diving into the most common causes of website abandonment, it would be a good idea to establish some definitions for the terminologies we will be using going forward. First, let’s take a step back and define ‘abandonment’ just in case there’s any confusion surrounding this term. For the purpose of this blog, we will define abandonment as any time … Read More